In this special summer edition of #ContentChat, Erika Heald kicks off a seasonal mini-series of “Content Chat Shorts” with a refreshing twist—the annual Summer Reading Challenge.
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What’s prompted the change? Summer hours, and wanting to make the most of them.
“Even though our conversations are pretty darn inspiring, I know we all want to soak up some sun and spend more time outdoors.” — Erika Heald
The challenge is about more than just books. Erika encourages the community to explore both traditional books and broader experiences—like museum visits, audio learning, and hands-on activities—as part of their learning journeys.
Books to Spark Your Content Marketing Creativity
First on Erika’s summer reading list is Impossible to Ignore by Carmen Simon. This book dives into how to make content stick in the minds of audiences and influence decisions, which Erika calls a “fast read” and valuable for marketers seeking impactful storytelling tools.
“It’ll help you reframe how you approach your content to make sure you’re always putting your audience first.” — Erika Heald
Next is a mindfulness-focused read: How to Let Things Go by Shunmyo Masuno. Erika describes it as a desk-friendly, reflective read for those looking to declutter their minds and reprioritize during the slower summer months.
“Each one of the tips is literally just a page. It’s fantastic for picking up in between meetings or when you need a mental reset.” — Erika Heald
Inspiring Content Marketing Examples From Unexpected Sources
Erika highlights an unconventional but powerful example of brand storytelling in print: The Faherty Chronicles, a seasonal publication from clothing brand Faherty.
“It’s not maybe 100% pure content marketing, but it’s something I think we can all look to—it isn’t just a catalog.” — Erika Heald
The publication blends lifestyle content, craftsmanship stories, and aspirational visuals—proving that branded magazines can drive deeper emotional connections and brand loyalty.
Feeding Your Inner Foodie (And Content Strategist)
No summer reading roundup would be complete without culinary inspiration. Erika shares her love for Milk Street Magazine, which fuses storytelling with globally-inspired recipes.
“What makes it different is the story that comes with the recipe. It kind of reminds me of Saveur magazine.” — Erika Heald
Unlike those who hunt for the “skip to recipe” button, Erika values the cultural context and origin stories that bring dishes—and content—to life.
Watch the Replay and Join the Challenge
Watch the full Content Chat Shorts kickoff below or on YouTube and share your summer reading list with Erika here or on LinkedIn using #ContentChat.
Looking for more to read? Check out these recommended content links:
