In this #ContentChat recap, Erika Heald hosts the second installment of the summer shorts series, spotlighting a crucial topic for every content marketer: content governance. Erika dismantles the myth that governance is only necessary for large enterprises and offers a compelling case for why even solo marketers and small businesses should have content fundamentals in place.
Having templates, defined workflows, and a brand style guide makes it easier to bring on help and reduce the time spent on approvals. “If you want to scale what you’re doing, content fundamentals are a must,” she explained.
“Because we had those fundamentals in place, we were able to outsource our recap creation to AI,” Erika noted. “Even though we’re a team of two, we’ve scaled like a much larger team.”
Recent Chat Tip Reshare—Michele Linn on Proprietary Research
“I run into marketers who say they didn’t get anything interesting from their research. That’s because they didn’t think about the stories they wanted to tell from the start,” Michelle explained.
—Michelle Lynn
Erika added: “Michelle always gives me food for thought. If you begin with the end in mind and plan your questions accordingly, you’ll create content that aligns with your brand and sparks great storytelling.”
—Erika Heald
“I ask my GPT to grade how aligned my content is to our brand and how well my research supports our messaging. Then I use that feedback to improve,” she said.
—Erika Heald
This week’s summer short may be brief, but the insights are big. Watch the full episode or explore our archives to learn more about how you can bring content governance to life in your small team.
