Content Strategy for Marketing That Gets Results

We work with established brands and funded startups to define and execute integrated content strategies that deliver long-term business results. From defining a differentiated brand voice to developing scalable content curation and creation processes to ghostwriting executive thought leadership, our team collaborates with our clients to generate long-term value with content.

our consulting specialty areas

While each client engagement is unique, most of our long-term client relationships involve one or more of these core areas.

Content Strategy

Our content strategy approach emphasizes the importance of auditing both owned and competitor content to develop a differentiated approach. We build on those insights to create a comprehensive content strategy that becomes a playbook for your organization’s content program, ensuring consistency and driving results across all your communication channels.

B2B Marketing Influencer Content Creation

With over 20 years of experience in B2B marketing and content creation, Erika has collaborated with dozens of brands as an influencer. Erika regularly creates bylined content and hosts webinars for marketing and customer experience-related technology companies. She also regularly speaks at marketing industry events.

Executive Thought Leadership

We match your internal experts with the right topic that aligns with your content strategy and their unique expertise. We craft a unique thought leadership platform for each subject matter expert and the company overall and act as executive ghostwriters.

Editorial Planning and Content Creation

It’s an art to craft an editorial calendar that keeps things consistent with the agility to adapt to the changing market. We’re pros at putting AI, process, structure, and templates in place to help your content ideation, creation, and repurposing processes scale. Content creation packages and retainers are available.

Fractional Chief Content Officer

The skillset you need to launch a successful content marketing program isn’t necessarily what you need full-time and in-house to keep it running. Erika has acted as a part-time content marketing leader for more than a dozen companies. Additionally, she’s recruited, trained, and mentored many in-house content teams.

Training and Facilitation

Missed Erika’s session at a recent conference? Hire her to deliver it to your marketing organization at your next offsite. Erika regularly works with PR and content agencies to conduct social media and content training sessions. She also facilitates cross-organizational brand voice definition workshops, content strategy work In-person and virtual sessions available.

Website Content Creation

Understanding how to update existing content to reflect a new brand voice can be challenging. We’ve helped dozens of brands update marketing assets and create new Web content as part of organizational rebranding projects. Experienced collaborating with branding agencies, web developers, and clients to deliver exceptional content that engages site visitors.

Content Governance and Workflows

It may not sound sexy, but content governance and documented workflows are the keys to  scaling content marketing programs. Whether you’re starting from scratch or need help identifying the sticking points in existing collaborations, we can help.

AI for Marketing

AI has the potential to rapidly accelerate our content marketing efforts. But not without the right foundational elements in place. We help clients identify the right tools and applications for content AI experimentation, and create the frameworks and playbooks to allow everyone on the marketing team to use AI in a consistent, ethical, and on-brand manner.

our clients

The consultancy has worked with dozens of B2B enterprise technology companies, membership associations, and venture capital clients to build scalable content marketing programs. Here are a few of the clients we have worked with as content marketing consultants, B2B influencer content creators, and fractional content marketing teams.

frameable logo

frameable

Fractional head of content. Recruited and onboarded MarComm hire. Ghostwriting and bylined content

blanchard

Consultant on web content strategy. Wrote 100+ brand website pages and collateral as part of company rebranding.

spinsucks logo

spin sucks

Fractional Chief Content Officer. Wrote bylined blog posts and ghostwrote presentations, courses, and various content marketing assets.

integrate logo

integrate

Created thought leadership platform framework. Ghostwrote executive content including blog posts and e-books.

salesforce logo

salesforce

Created thought leadership platform framework. Ghostwrote executive content including blog posts and e-books.

dnn

As a B2B content marketing influencer, wrote bylined blog posts and e-books, and co-created visual content.

anaplan logo

anaplan

Content marketing consulting. Produced written and video customer case studies. User event content and comms.

ripple logo

ripple

Consulted on web content strategy. Wrote 40+ website pages as part of company and foundation rebranding.

highwire pr

Content marketing client pitch support. Agency social media training.

slack

Wrote 25+ B2B marketing case studies and customer stories.

cmswire

Host webinars on content marketing, AI, and customer experience. Write survey questions and research reports.

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nhcra

Created and executed an integrated marketing plan and branding for an HR membership association.

norwest venture partners

Real-time event engagement and executive summary creation. Interviewing portfolio executives to create content, and ghostwriting partner blog posts.

sierra club

Defined and documented digital content governance, processes, and workflows.

IBM logo

ibm

Developed media relationships with key West Coast reporters to bolster IBM’s reputation of innovation.

gradient ventures logo

gradient ventures

Social media content strategy creation and execution. Implemented scalable content curation processes and tools.

people ai logo

people.ai

Fractional content marketing leader. Defined and executed content strategy.

dell logo

dell

Thought leadership development for Dell’s executive team, including speaking and awards program management.

sapphire ventures

Content marketing consulting and content creation for operating and investment partners.

aiha

Led content strategy sessions, SEO-optimized micro-sites, and analyzed digital marketing performance.

hitchworks logo

hitch works

Fractional content team. Created and executed content strategy and executive thought leadership program.

meltwater logo

meltwater

As a B2B content marketing influencer, hosted webinars and wrote bylined blog posts and e-books.

redbooth logo

redbooth

Fractional head of content. Defined and executed content strategy.

emtrain logo

emtrain

Fractional head of content. Recruited and trained marketing hires. Blog and website content creation.

twitter

As a B2B content marketing influencer, wrote bylined blog posts that became top-performing evergreen content.

smartrecruiters

Wrote bylined blog content on various HR topics.

premier press

Wrote case studies, blog posts, and email newsletters to showcase work and attract new business.

RGP logo

rgp

Consulted on web content strategy. Wrote 10+ website pages and conducted web content audit.

topia logo

topia

Wrote bylined blog posts and created e-books and visual content.

jupiter

Defined and executed an integrated social media strategy. Developed blog editorial calendar and ghostwrote posts.

we can’t wait to add you to our list of happy clients

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