Content Strategy for Marketing That Gets Results

We work with established brands and funded startups to define and execute integrated content strategies that deliver long-term business results. From defining a differentiated brand voice to developing scalable content curation and creation processes to ghostwriting executive thought leadership, our team collaborates with our clients to generate long-term value with content.

our consulting specialty areas

While each client engagement is unique, most of our long-term client relationships involve one or more of these core areas.

Content Strategy

Our content strategy approach emphasizes the importance of auditing both owned and competitor content to develop a differentiated approach. We build on those insights to create a comprehensive content strategy that becomes a playbook for your organization’s content program, ensuring consistency and driving results across all your communication channels.

B2B Marketing Influencer Content Creation

With over 20 years of experience in B2B marketing and content creation, Erika has collaborated with dozens of brands as an influencer. Erika regularly creates bylined content and hosts webinars for marketing and customer experience-related technology companies. She also regularly speaks at marketing industry events.

Executive Thought Leadership

We match your internal experts with the right topic that aligns with your content strategy and their unique expertise. We craft a unique thought leadership platform for each subject matter expert and the company overall and act as executive ghostwriters.

Editorial Planning and Content Creation

It’s an art to craft an editorial calendar that keeps things consistent with the agility to adapt to the changing market. We’re pros at putting AI, process, structure, and templates in place to help your content ideation, creation, and repurposing processes scale. Content creation packages and retainers are available.

Fractional Chief Content Officer

The skillset you need to launch a successful content marketing program isn’t necessarily what you need full-time and in-house to keep it running. Erika has acted as a part-time content marketing leader for more than a dozen companies. Additionally, she’s recruited, trained, and mentored many in-house content teams.

Training and Facilitation

Missed Erika’s session at a recent conference? Hire her to deliver it to your marketing organization at your next offsite. Erika regularly works with PR and content agencies to conduct social media and content training sessions. She also facilitates cross-organizational brand voice definition workshops, content strategy work In-person and virtual sessions available.

Website Content Creation

Understanding how to update existing content to reflect a new brand voice can be challenging. We’ve helped dozens of brands update marketing assets and create new Web content as part of organizational rebranding projects. Experienced collaborating with branding agencies, web developers, and clients to deliver exceptional content that engages site visitors.

Content Governance and Workflows

It may not sound sexy, but content governance and documented workflows are the keys to  scaling content marketing programs. Whether you’re starting from scratch or need help identifying the sticking points in existing collaborations, we can help.

AI for Marketing

AI has the potential to rapidly accelerate our content marketing efforts. But not without the right foundational elements in place. We help clients identify the right tools and applications for content AI experimentation, and create the frameworks and playbooks to allow everyone on the marketing team to use AI in a consistent, ethical, and on-brand manner.

our clients

The consultancy has worked with dozens of B2B enterprise technology companies, membership associations, and venture capital clients to build scalable content marketing programs. Here are a few of the clients we have worked with as content marketing consultants, B2B influencer content creators, and fractional content marketing teams.

frameable logo
Erika was their fractional head of content. Recruited and onboarded MarComm hire. Ghostwriting and bylined content.
Consultant on web content strategy. Wrote 100+ brand website pages and collateral as part of company rebranding.
spinsucks logo
Spin Sucks
Erika was their Fractional Chief Content Officer. Wrote bylined blog posts and ghostwrote presentations, courses, and various content marketing assets.
integrate logo
Created thought leadership platform framework. Ghostwrote executive content, including blog posts and e-books.
salesforce logo
Ghostwriter for industry, client, and internal customer experience experts, including blog posts, e-books, and customer stories.
As a B2B content marketing influencer, Erika wrote bylined blog posts and e-books, and co-created visual content.
Content marketing consulting. Produced written and video customer case studies. User event content and communications.
ripple logo
Consulted on web content strategy. Wrote 40+ website pages as part of company and foundation rebranding.
Highwire PR
Content marketing client pitch support. Tech client ghostwriting. Proprietary research-based content creation. Agency social media training.
Wrote 25+ B2B marketing case studies and customer stories.
Host webinars on content marketing, AI, and customer experience. Write survey questions and research reports.
Norwest Venture Partners
Real-time event engagement and executive summary creation. Interviewing portfolio executives to create content, and ghostwriting partner blog posts.
Sierra Club
Defined and documented digital content governance, processes, and workflows.
IBM logo
Alek developed media relationships with key West Coast reporters to bolster IBM’s reputation of innovation.
gradient ventures logo
Gradient Ventures
Social media content strategy creation and execution. Implemented scalable content curation processes and tools.
people ai logo
Erika was their fractional content marketing leader. Defined and executed content strategy.
dell logo
Alek supported thought leadership development for Dell’s executive team, including speaking and awards program management.
Sapphire Ventures
Content marketing consulting and content creation for operating and investment partners.
Led content strategy sessions, SEO-optimized micro-sites, and analyzed digital marketing performance.
hitchworks logo
Hitch Works
Erika was their fractional head of content. Created and executed content strategy and executive thought leadership program.
meltwater logo
As a B2B content marketing influencer, Erika hosted webinars and wrote bylined blog posts and e-books.
redbooth logo
Erika was their fractional head of content. Defined and executed content strategy.
emtrain logo
Erika was their fractional head of content. Recruited and trained marketing hires. Consulted on website redesign and content strategy. Created blog and website content.
Twitter for Business
As a B2B content marketing influencer, Erika wrote bylined blog posts that became top-performing evergreen content for Twitter's B2B blog.
Smart Recruiters
Erika wrote bylined blog content on HR topics.
Premier Press
Alek wrote case studies, blog posts, and email newsletters to showcase work and attract new business.
RGP logo
Consulted on web content strategy. Wrote 10+ website pages and conducted web content audit.
topia logo
Erika wrote bylined blog posts and created e-books and visual content for HR tech SaaS startup.
Defined and executed an integrated social media strategy for B2C online grocery platform. Developed blog editorial calendar and ghostwrote posts.
Audited social media channels and defined global social content strategy. Managed primary brand social media channels.
American Bus Association logo
American Bus Association (ABA)
Conducted digital marketing analytics review and SEO audit to identify areas of opportunity to improve website user experience.
Digital Realty logo
Digital Realty
Content marketing consulting and content creation for the global content team. Collaborated on customer reference program development and execution.
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