Get the Strategic Foundation for Better Content at Scale

Whether you’re trying to wrangle AI, empower your team, or just stop the cycle of last-minute content chaos, I’m here to help. I work with organizations of all sizes to create the content systems, tools, and training they need to scale content creation—without sacrificing quality, voice, or strategy.

Each service is built around the practical frameworks I share in my book, Content Foundations, and refined across two decades of hands-on experience.

How We work Together

While each client engagement is unique, most of our long-term client relationships involve one or more of these core areas.

Fractional Content Leadership COnsulting

Executive-level content leadership, without the full-time headcount.

As a fractional Head of Content, I embed into your team to align stakeholders, prioritize strategic initiatives, and bring calm to the content chaos. I build out editorial systems, mentor your team, and make sure everyone is working toward a consistent brand narrative. Fractional engagements are typically three to six months and are tailored to support your specific growth stage, team needs, and marketing goals.

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Content Strategy and Content Governance Services

Content strategy is only useful if you can execute it. Let’s make sure you can.

I partner with you to build a content strategy that reflects your audience needs, aligns with your business goals, and is supported by the kind of documentation and workflows that make consistent execution possible. From competitive audits and messaging frameworks to taxonomy and content calendars, this work gives your team the clarity and confidence they need to create high-performing, on-brand content across every channel.

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AI Readiness and Content Workflow Consulting

Train your AI like you would a new hire. Give it the guidance it needs to be useful.

If you’re experimenting with AI for content creation—or thinking about it—it’s critical to give your tools the same structure and guidance you’d give a new content creator. I help teams define how AI fits into their workflows, document brand voice for use in prompts, and set up systems to ensure outputs are high-quality and on-brand. This isn’t just about tools. It’s about building repeatable, efficient processes that help your team scale content without sounding like everyone else.

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Content Marketing Workshops and Team Training

Interactive workshops that leave your team energized, aligned, and ready to create.

Whether you need to define your brand voice, create a truly useful content style guide, or train your team on how to build strategy-aligned content, I offer hands-on workshops that deliver practical outcomes. Every session includes guided exercises, customizable templates, and expert facilitation tailored to your team’s needs. Available virtually or in person, these workshops give your team the clarity and confidence to create with consistency—and without micromanagement.

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Custom B2B Content Creation and Editorial Projects

Editorial excellence for the content that matters most.

When you need senior-level editorial support for your most important content, I’m here to help. I’ve ghostwritten executive thought leadership for Fortune 500 leaders, developed high-performing webinar and e-book content for SaaS startups, and led website refreshes for companies and nonprofits ready to scale. From messaging development to content creation and optimization, I bring a strategist’s lens and an editor’s eye to every project. Retainers and project-based engagements available.

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our clients

The consultancy has worked with dozens of B2B enterprise technology companies, membership associations, and venture capital clients to build scalable content marketing programs. Here are a few of the clients we have worked with as content marketing consultants, B2B influencer content creators, and fractional content marketing teams.

Frameable

Erika was their fractional head of content. Recruited and onboarded MarComm hire. Ghostwriting and bylined content.

Blanchard

Consultant on web content strategy. Wrote 100+ brand website pages and collateral as part of company rebranding.

Spin Sucks

Erika was their Fractional Chief Content Officer. Wrote bylined blog posts and ghostwrote presentations, courses, and various content marketing assets.

Integrate

Created thought leadership platform framework. Ghostwrote executive content, including blog posts and e-books.

Salesforce

Ghostwriter for industry, client, and internal customer experience experts, including blog posts, e-books, and customer stories.

DNN

As a B2B content marketing influencer, Erika wrote bylined blog posts and e-books, and co-created visual content.

Anaplan

Content marketing consulting. Produced written and video customer case studies. User event content and communications.

Ripple

Consulted on web content strategy. Wrote 40+ website pages as part of company and foundation rebranding.

Highwire PR

Content marketing client pitch support. Tech client ghostwriting. Proprietary research-based content creation. Agency social media training.

Slack

Wrote 25+ B2B marketing case studies and customer stories.

CMSwire

Host webinars on content marketing, AI, and customer experience. Write survey questions and research reports.

Norwest Venture Partners

Real-time event engagement and executive summary creation. Interviewing portfolio executives to create content, and ghostwriting partner blog posts.

Sierra Club

Defined and documented digital content governance, processes, and workflows.

IBM

Alek developed media relationships with key West Coast reporters to bolster IBM’s reputation of innovation.

Gradient Ventures

Social media content strategy creation and execution. Implemented scalable content curation processes and tools.

People.ai

Erika was their fractional content marketing leader. Defined and executed content strategy.

Dell

Alek supported thought leadership development for Dell’s executive team, including speaking and awards program management.

Sapphire Ventures

Content marketing consulting and content creation for operating and investment partners.

AIHA

Led content strategy sessions, SEO-optimized micro-sites, and analyzed digital marketing performance.

Hitch Works

Erika was their fractional head of content. Created and executed content strategy and executive thought leadership program.

Meltwater

As a B2B content marketing influencer, Erika hosted webinars and wrote bylined blog posts and e-books.

Redbooth

Erika was their fractional head of content. Defined and executed content strategy.

Emtrain

Erika was their fractional head of content. Recruited and trained marketing hires. Consulted on website redesign and content strategy. Created blog and website content.

Twitter for Business

As a B2B content marketing influencer, Erika wrote bylined blog posts that became top-performing evergreen content for Twitter's B2B blog.

Smart Recruiters

Erika wrote bylined blog content on HR topics.

Premier Press

Alek wrote case studies, blog posts, and email newsletters to showcase work and attract new business.

RGP

Consulted on web content strategy. Wrote 10+ website pages and conducted web content audit.

Topia

Erika wrote bylined blog posts and created e-books and visual content for HR tech SaaS startup.

Jupiter

Defined and executed an integrated social media strategy for B2C online grocery platform. Developed blog editorial calendar and ghostwrote posts.

Zipline

Audited social media channels and defined global social content strategy. Managed primary brand social media channels.

American Bus Association (ABA)

Conducted digital marketing analytics review and SEO audit to identify areas of opportunity to improve website user experience.

Digital Realty

Content marketing consulting and content creation for the global content team. Collaborated on customer reference program development and execution.