no more random acts of content!
It takes a plan to unlock customer loyalty and business growth
Without a content marketing strategy, you’re just adding to the noise your customers have to wade through to solve their business-critical challenges. We help you develop and execute content strategies that turn your company’s expertise into a customer experience differentiator.
B2B Content strategy Consulting from an Established Industry Expert
Trained as a magazine journalist, Erika Heald turned her knack for storytelling into a 20+ year career in content and communications.
After in-house roles including NCHRA, Charles Schwab, United Behavioral Health, Achievers, and Anaplan, Erika joined Highwire PR in 2015 to lead the development of its content marketing offering.
In 2016, after seeing a need for comprehensive B2B content strategy and consulting, Erika founded her eponymous consultancy.
In addition to her work as a content strategy consultant and fractional content leader, she regularly speaks at marketing events on B2B content strategy, content marketing, content governance, and AI topics.
our focus
Our B2B marketing consulting services fall into 9 core areas:
Content Marketing Resources to Drive Your Business Forward
The Content Chat Bulletin
A B2B content marketing blog featuring consultancy thought leadership and industry guest authors. Also home to the #ContentChat archives.
#ContentChat
Started as a weekly Twitter chat for all things content marketing, now a weekly LinkedIn video livestream conversation.
Resource LIbrary
Do you love a good template? You’ve come to the right place! And don’t miss the multimedia archives from Erika’s recent events.
Read erika’s new book
Content Foundations: Scale your content with AI without losing your voice.
Most teams invest significant time crafting a strong content strategy—then struggle to see it reflected in day-to-day content. In Content Foundations, Erika Heald shows how content governance bridges that gap, putting the right systems in place so strategy, brand voice, workflows, and AI-ready processes show up consistently in real content operations.
