no more random acts of content!

It takes a plan to unlock customer loyalty and business growth

Without a content marketing strategy, you’re just adding to the noise your B2B customers have to wade through to solve their business-critical challenges. We help you develop and execute content strategies that turn your company’s expertise into a customer experience differentiator.

B2B Content Marketing Consulting from an Established Industry Expert

Trained as a magazine journalist, Erika Heald turned her knack for storytelling into a 20+ year career in content and communications. After in-house roles including NCHRA, Charles Schwab, United Behavioral Health, Achievers, and Anaplan, Erika joined Highwire PR in 2015 to lead the development of its content marketing offering. In 2016, after seeing a need for comprehensive content marketing strategy and consulting for SaaS companies, Erika founded her eponymous consultancy. In addition to her client work, she regularly speaks at marketing events on B2B content strategy, content marketing, and social media topics.

our focus

Our B2B marketing consulting services fall into 9 core areas:

ai for marketing
B2B Brand Influencer Collaborations
Content Development and Planning
Content Governance & workflows
Content Strategy
Fractional Head of Content
Marketing Training & Facilitation
Thought Leadership
Web Content Creation

Content Marketing Resources to Drive Your Business Forward

The Content Chat Bulletin

A B2B content marketing blog featuring consultancy thought leadership and industry guest authors. Also home to the #ContentChat archives.


Started as a weekly Twitter chat for all things content marketing, now a weekly LinkedIn video livestream conversation.

Resource LIbrary

Do you love a good template? You’ve come to the right place! And don’t miss the multimedia archives from Erika’s recent events.

featured content

Elevate your brand with an engaging thought leadership program—here’s how

Explore proven tactics to craft a compelling thought leadership platform that resonates with your audience, building trust and elevating your content strategy to new heights.

Are you ready to transform your content marketing and grow your business?

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