no more random acts of content!
It takes a plan to unlock customer loyalty and business growth
Without a content marketing strategy, you’re just adding to the noise your B2B customers have to wade through to solve their business-critical challenges. We help you develop and execute content strategies that turn your company’s expertise into a customer experience differentiator.
B2B Content Marketing Consulting from an Established Industry Expert
Trained as a magazine journalist, Erika Heald turned her knack for storytelling into a 20+ year career in content and communications. After in-house roles including NCHRA, Charles Schwab, United Behavioral Health, Achievers, and Anaplan, Erika joined Highwire PR in 2015 to lead the development of its content marketing offering. In 2016, after seeing a need for comprehensive content marketing strategy and consulting for SaaS companies, Erika founded her eponymous consultancy. In addition to her client work, she regularly speaks at marketing events on B2B content strategy, content marketing, and social media topics.