B2B Marketing Influencer | Content by Erika Heald

B2B Influencer Marketing Collaborations That Engage Your Audience

When people are researching a B2B purchase, they want to hear from people who’ve been in their shoes. Erika’s hands-on experience managing content and communications teams—in Fortune 500 companies, SaaS startups, membership associations, and everything in between—gives her brand content collaborations an unmistakable authenticity that connects with and engages her peers.

Unlock the power of B2B marketing influencer content

Doing more with less has become the new normal for marketers. While generative AI and other technology has helped us streamline our marketing operations, it’s also left people with a hunger for hyper-personalized and targeted content that speaks to their specific needs.

That’s where partnering with influencers to co-create content gives brands a competitive edge.

Schedule a call to uncover opportunities for your brand to collaborate with Erika on content creation that delights and educates your audience.

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85%

TopRank Marketing’s 2023 B2B Influencer Marketing Report found that 85% of B2B marketers surveyed include influence as part of their strategy.

86%

of influencer marketers say influencer marketing was effective for their company in 2023, according to Hubspot research.

Our Approach to B2B Marketing Influencer Content Creation

Although she’s known for being a B2B content marketer, Erika started her career as a magazine journalist. Over the years, while she held in-house marketing leadership positions, she pursued her passion for storytelling through freelance writing for arts and entertainment websites. She brings her journalist mindset—and SaaS technology content marketing experience—to every B2B brand collaboration.

Erika is equally at home authoring a course or webinar in its entirety, or partnering with a brand subject matter expert to co-create experiential content delivered in a more conversational format. Her bylined content strengths include long or short-form content on content marketing, executive thought leadership, customer experience, and the foundational elements marketing teams need to have in place to make the most of AI’s potential.

Blog Posts
  • Twitter for Business
  • People.ai
  • Content Marketing Institute
  • Meltwater
  • PR Daily
  • Ragan
  • SmartRecruiters
Webinars, Seminars, and Courses
  • CMSwire
  • Meltwater
  • SpinSucks
  • MarketingProfs
  • Content Marketing World
  • ANA
E-books and Visual Content
  • Topia
  • People.ai
  • Meltwater
  • DNN
  • Frameable
  • Redbooth
  • Anaplan

Follow Erika on LinkedIn to see her latest content and collaborations.

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B2B Marketing Influencer Customer Story

“Erika has written articles and ebooks for me over the years. She’s delivered webinars. She’s also consulted on content and social strategy.

I’m not sure how she does it, but whatever the topic, her content consistently lands in my best performers list in every channel (paid, organic social, SEO, demand gen). 

When I’m at a planning or strategy crossroads, she’s who I call to get me unstuck. She’s always able to quickly see through all the loose threads, ask the big questions, and help me find a practical path forward. There’s no one in the biz that I’d recommend more strongly.”

I’m not sure how she does it, but whatever the topic, her content consistently lands in my best performers list in every channel (paid, organic social, SEO, demand gen).

— Yariv Rabinovitch, reflecting on working with Erika, who acted as a content marketing influencer and content creator for him at Meltwater.

B2B Influencer Marketing Content Creation Elements

Erika’s brand collaborations have included in-person, virtual, video, and print content creation and customer experiences. Here are a few of her most frequent content creation and engagement types:

Webinars
Blog Posts
E-books
Panel Participation & Moderation
Presentations & Workshops
Podcasts & Interviews
Image of the black and gold art deco cover of the book #The Content Entrepreneur" by Joe Pulizzi and friends including Erika Heald.
Erika contributed three chapters to The Content Entrepreneur, the first book from Joe Pulizzi’s Tilt Publishing imprint. Order your copy today.

Are you ready to transform your content marketing and grow your business?

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