AI is used as part of numerous Erika Heald Marketing Consulting business processes and content workflows. Current examples of how we use AI-powered tools include:

• We use a ChatGPT custom GPT to turn transcripts from the human-led #ContentChat livestream and podcast conversations into blog posts. Those posts are published under the byline ContentChat Recap Pro for transparency. However, this content is not published automatically. Erika still reviews and approves these AI-generated posts before they are published.
• We use Otter.ai to create transcripts from our #ContentChat conversations and Erika’s presentations.
• We use Beautiful.ai to design Erika’s presentation decks from her script.
• We use Grammarly to review and proofread all content we produce (although we don’t accept all of its suggestions).
• We use Claude, Perplexity, and ChatGPT for content research, repurposing drafts, data analysis, and some business workflows.

AI supports our work, but humans remain responsible for all content ideas, editorial judgment, accuracy, and final review of all published content. AI does not determine our content strategy, editorial priorities, recommendations, or points of view.

When AI is used to generate an image or illustration, it will be noted in the caption.

For more about Erika’s approach to using AI as part of the content operations process, visit contentfoundationsbook.com, which provides an overview of her book, Content Foundations, and its perspectives.

Last updated August 2026.