featured Archives - Erika Heald Marketing Consulting

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Content Governance

Content Governance is Ready for its Slowment

Why now’s the time to build your content governance framework.

AI, content creation, content governance, content strategy, featured

Content Governance is Ready for its Slowment Read Post »

Content Chat

November 4, 2024 #ContentChat Recap: Using Human Behavior and Psychology to Supercharge Your Content Marketing

In this #ContentChat recap, author and human behavior expert Nancy Harhut explains three psychology principles you can harness to craft more engaging content.

content distribution, content strategy, email newsletters, featured

November 4, 2024 #ContentChat Recap: Using Human Behavior and Psychology to Supercharge Your Content Marketing Read Post »

An image of s silver microphone and a laptop on a white desk with an overlay of the words "Content Governance + AI = Empowered Creators"

Empowering Content Creation Across Your Organization with AI and Governance

How AI, when paired with content governance, empowers your entire organization to create great content.

AI, content governance, content strategy, featured

Empowering Content Creation Across Your Organization with AI and Governance Read Post »

Career

3 Ways You Are Setting Your New Marketing Hire Up to Fail

Avoid these three mistakes when hiring new marketing team members to set them up for success from their earliest days.

content marketing, featured

3 Ways You Are Setting Your New Marketing Hire Up to Fail Read Post »

Content Strategy

Why Content Style Guides Are an Essential Brand Asset (Free Template)

An overview of why a content style guide is essential for content marketing success, plus a free template to get you started.

content creation, content governance, featured, templates

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A blog post header image that shows a woman sitting on a chair with an electronic tablet on her lap. She is facing another woman sitting across from her, whose face we cannot see. There is a text overlay that says this blog post provides candid feedback about content marketing job tests.

Marketing

Why Companies Need to Stop Requesting Free Work from Job Candidates

Content marketing job seekers share their experience with assignments during the interview process to help you decide whether to test candidates.

chief content officer, featured, fractional marketing leader

Why Companies Need to Stop Requesting Free Work from Job Candidates Read Post »

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Social Media

A Step-By-Step Guide for Conducting a Social Media Audit

Use this social media audit step-by-step guide to assess your brand and competitor social media channels to improve your content strategy.

content audit, content strategy, featured, social media

A Step-By-Step Guide for Conducting a Social Media Audit Read Post »

Content Chat

How to Define Your Brand Voice for Better Content Marketing

In this #ContentChat recap, Erika Heald shares her five-step process for defining your brand voice.

brand voice, branding, content strategy, featured

How to Define Your Brand Voice for Better Content Marketing Read Post »

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Social Media

Why A Social Media Audit Is a Smart Content Marketing Investment

Learn when the right time is to conduct a social media audit, and why it’s critical for refining your content marketing strategy.

content audit, content strategy, featured, social media, social media planning

Why A Social Media Audit Is a Smart Content Marketing Investment Read Post »