May 23, 2022 Content Chat Recap: 2022 Content Chat Summer Reading Challenge

A #ContentChat header image featuring an array of flowers. There is a box overlay that says today's topic is the 2022 summer reading challenge.

What have you recently read or listened to that helped you as a marketer? Everything from books and blogs to podcasts and online courses can spark new ideas and inspire business innovation—and we want to help you on this quest for knowledge.

Each year we host a #ContentChat Summer reading challenge, where we share our favorite resources that keep us at the top of our game as content marketers. In the below recap, you’ll find all our recommendations, and don’t forget to download our Summer reading challenge worksheet to organize your list.

What is one thing you’d like to learn this Summer but aren’t sure where to start? Let us know in the comments so we can crowd-source some ideas for you!

On today’s #ContentChat, we’re sharing resources to help each other put together a content marketing Summer Reading list. Here’s a handy template for you to use to jot down your ideas! pic.twitter.com/aBhtpW2Pc3

— Erika Heald | Content Marketing Consultant (@SFerika) May 23, 2022

Q1: What is the most recent #marketing, #contentmarketing, or business book you’ve read that we should all add to our Summer reading lists?

These books deserve a spot on your bookshelf (or in your digital library).

A1a: I am about to start reading “Futureproof” by @kevinroose, which was recommended to me because of all the time I spend in the #futureofwork world with my content creation.#ContentChat https://t.co/3kuBv29mI4

— Erika Heald | Content Marketing Consultant (@SFerika) May 23, 2022

A1b: Some of the best marketing books I’ve recently read are:
– 2nd edition of “Content, Inc.” by @JoePulizzi which is so inspiring for my creator endeavors
– “The Referrable Speaker” by @DrewDavisHere which I got after seeing him talk about his speaker process#ContentChat

— Erika Heald | Content Marketing Consultant (@SFerika) May 23, 2022

A1: We recommend Traction by Gabriel Weinberg and Justin Mares, it’s a great read for start-up entrepreneurs 📚 ~Julie #ContentChat

— Nimble (@Nimble) May 23, 2022

Reading the book @HumorSeriously and it’s brilliant! #ContentChat

— Irina Graf (@themiceblog) May 23, 2022

Alek, I just saw this tweet. My recommendations are:

• Adam Grant’s Think Again
• Kindra Hall’s Stories that Stick

Newsletter recommendations:

• @amandanat’s The Menu
• @nicoletabak’s Social Media Detox #ContentChat

— Masooma | Content Writer (@inkandcopy) May 25, 2022

A1: I’ve been reading a few great books:
– Everybody Writes by @annhandley (a new edition is coming soon)
– Building a StoryBrand by @donaldmiller
– Content Inc. by @JoePulizzi

Next up: Grammatically Correct by Anne Stilman & RE:Think Innovation by @CarlaJohnson#ContentChat

— Alek Irvin (@AlekIrvin) May 23, 2022

A1a.: Joe joined #ContentChat last year to discuss his book. Check out the recap here to see what you’ll learn! https://t.co/6ABWQhBrqz

— Alek Irvin (@AlekIrvin) May 23, 2022

A1b.: And I highly recommend The Experience Maker by @DGingiss. He also discussed his book on #ContentChat (recap here): https://t.co/bWaSupa3Qv

— Alek Irvin (@AlekIrvin) May 23, 2022

Q2: What are your favorite #podcasts about marketing, content marketing, or business topics that you always learn something new from?

Give these podcasts a listen while you’re playing with your pets or out basking in the warm sunlight.

A2a: I’ve listened to This Old Marketing since the first podcast. It’s sort t of my content marketing comfort food podcast in that it makes me so happy to hear these two give their take on the industry and I always come away with ideas.#ContentChat https://t.co/RZUxZgpMcQ

— Erika Heald | Content Marketing Consultant (@SFerika) May 23, 2022

A2b: I’ve subscribed to the @NPR pop culture happy hour podcast FOREVER and it keeps me in the know of things I can reference or check out to have context for my content. #ContentChat https://t.co/e2asebBJ3G

— Erika Heald | Content Marketing Consultant (@SFerika) May 23, 2022

A2: My favorite marketing podcast is The Proffitt Podcast. Some of the podcasts topics include branding insights, content strategies, and even some podcasting tips! ~Jenna #ContentChat

— Nimble (@Nimble) May 23, 2022

#employerbrand is a priority for companies as the “war on talent” remains fierce in this competitive job market. I discovered a great podcast on Apple Podcasts, “The Employer Branding Podcast” with Jorgen Sundberg. Jorgen interviews experts with outstanding insights. #ContentChat

— Caroline James (@CAZJAMES) May 24, 2022

Q3: Which email newsletters do you recommend for marketing or business advice? What makes it a must-read?

Your inbox will be a better place if you subscribe to these email newsletters.

A3: I love @inkandcopy ‘s Content Workshop. It features various expert interviews with a three-part breakdown of a mistake to learn from, something you can do today, and a secret tip. You can subscribe here: https://t.co/utcriNVvoH #ContentChat

— Alek Irvin (@AlekIrvin) May 23, 2022

A3a: And @SFerika’s #ContentChat Bulletin is a must-read. It keeps you up-to-date on all our community conversations, helpful resources, and new job openings. Plus, Erika always has an insightful and engaging opening. https://t.co/OQbYrFZOc1

— Alek Irvin (@AlekIrvin) May 23, 2022

I am a fan of @chrisbrogan’s newsletter. #ContentChat

— Mike Dougherty (@wickedjava) May 23, 2022

I will let it speak for itself. 🙂https://t.co/IeWtWukzb7

— Mike Dougherty (@wickedjava) May 23, 2022

A4: Really enjoying the updates from @sejournal

Always timely and actionable.#ContentChat

— Sweepsify (@Sweepsify_) May 23, 2022

For more newsletters: https://t.co/LM7nvx0tVP

And more reading resources by @kevinleeme (whose newsletter I also highly recommend): https://t.co/LmkIYntfJe#ContentChat

— Masooma | Content Writer (@inkandcopy) May 25, 2022

A3: My must-read marketing newsletters are those from @cspenn, @annhandley, @JoePulizzi, and @Allen.

I also subscribe to the @latimes, @nytimes, and @guardian and read several newsletters from them each week.#ContentChat

— Erika Heald | Content Marketing Consultant (@SFerika) May 23, 2022

All of these newsletters help me cut through the noise and find things to read/watch that will help me have better context (or inspiration/insights) for the #B2B content marketing that I work on. #ContentChat

— Erika Heald | Content Marketing Consultant (@SFerika) May 23, 2022

https://t.co/nkbBUYmriS

— Erika Heald | Content Marketing Consultant (@SFerika) May 23, 2022

https://t.co/e8JLygUTSk

— Erika Heald | Content Marketing Consultant (@SFerika) May 23, 2022

https://t.co/oIPihl2cMA

— Erika Heald | Content Marketing Consultant (@SFerika) May 23, 2022

https://t.co/ksQ8sbJ4zY

— Erika Heald | Content Marketing Consultant (@SFerika) May 23, 2022

Q4: Which blogs do you recommend for marketing and business education and inspiration?

There are countless blogs you could read, but we recommend the following:

A4a: I’ve been a long-time reader of @TomPick’s blog. He always has a smart take on the #B2B business challenges my clients are facing and how to address them through smart marketing activities.#ContentChathttps://t.co/MeJMUaNohF

— Erika Heald | Content Marketing Consultant (@SFerika) May 23, 2022

A4b: Now that I’m not in the enterprise, I read @cmswire to keep up with the latest tech advancements that enable content and comms in the corporate setting. #ContentChat https://t.co/Qc1ZvFt7U6

— Erika Heald | Content Marketing Consultant (@SFerika) May 23, 2022

A4c: For inspiration—and a great example to show my VC and startup clients of a commitment to longform and serial content— I go to @OpenViewVenture’s blog.https://t.co/eVRmW9MaHs

— Erika Heald | Content Marketing Consultant (@SFerika) May 23, 2022

A blog I love to read is David Baer, Baer on Marketing. His blogs touch upon email marketing, marketing news, and website marketing. Also a great email newsletter too! ~Jenna #ContentChat

— Nimble (@Nimble) May 23, 2022

Here’s the link! Hope you enjoy 🙂 https://t.co/5IiDqUgRXX ~Jenna #ContentChat

— Nimble (@Nimble) May 23, 2022

Q5: Have you taken a marketing or business course in the past six months that you highly recommend? What was its most valuable take-away?

These marketing events bring the classroom to you. Or, you can seek a hospitality in marketing course at a local college.

A5b: I am now looking forward to watching the sessions from @JoePulizzi’s #CEX to get myself in gear for some creator projects I’ve backburned for wayyy too long.#ContentChat https://t.co/KwBvd1MZjJ

— Erika Heald | Content Marketing Consultant (@SFerika) May 23, 2022

A5a: The most valuable online learning I’ve taken part in this year so far was the @MarketingProfs #MPB2BForum. It was so helpful to hear from other B2B marketers and learn from their experiments. It’s also a proof point for the value of MarketingProfs membership. #ContentChat

— Erika Heald | Content Marketing Consultant (@SFerika) May 23, 2022

A5: I recently have taken a hospitality in marketing course. I recommend it for anyone who wants to add customer management to their portfolio. The most valuable takeaway from this course would be to have fun and stay organized when working with others! ~Jenna #contentchat

— Nimble (@Nimble) May 23, 2022

Q6: Are there any marketing, content marketing, or business communities you are a member of and would recommend joining? Give us the scoop about who they are perfect for and why.

Erika recommends these communities:

A6: I’m most active in my Slack communities for marketers. Faves include:

– @SpinSucks
– @CMIContent
– @OnlineGeniuses
– @superpathco
– @WomenInRevenue #ContentChat

— Erika Heald | Content Marketing Consultant (@SFerika) May 23, 2022

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