September 26, 2022 Content Chat Recap: What Content Marketers Should Know About NFTs

A Content Chat header image that says today's topic is what content marketers should know about NFTs (non-fungible tokens) with guest Brian Fanzo, who is @iSocialFanz on Twitter.

Non-fungible tokens (NFTs) are a concept that many people don’t yet understand, including content marketing and brand marketing teams. But that doesn’t mean you should ignore NFTs entirely or write them off as a passing trend.

NFTs can significantly transform how brands engage their communities, especially as we mature into a fully Web 3.0 world, and marketers should begin today to understand how they can best use NFTs and when to start.

To help you understand what NFTs are and how they can be used by content marketing teams, in thisΒ #ContentChat recap Brian Fanzo demystifies NFTs by explaining:

  • Common misconceptions about NFTs
  • Ways you can use NFTs for brand marketing purposes
  • Resources to help you learn more about NFTs

Q1: What is a non-fungible token (NFT)?

An NFT is a digital asset on the blockchain that can’t be edited or replicated. So, something unique that only you can own.

A1. If you would have asked me 2 years ago I would have said a scammy crypto picture…

But..

It’s a digital asset on the blockchain that can’t be edited or replicated. Can be art or membership passes or connected to physical or digital goods & community tokens!#ContentChat

β€” FANZO 🧒 #NFT365 (@iSocialFanz) September 26, 2022

A1: a unique digital asset that you can prove that you own.#ContentChat

β€” Brian W. Piper – CMW | NFT London | $PIPER coin (@brianwpiper) September 26, 2022

Yes the “prove that you own” part is a game changrer because most don’t realize we really have no proof of ownership digitally prior to the blockchain! #ContentChat

β€” FANZO 🧒 #NFT365 (@iSocialFanz) September 26, 2022

A1: Nonfungible Token!#ContentChat

β€” Sweepsify (@Sweepsify_) September 26, 2022

A1) Non Fungible Token! #ContentChat

β€” Nimit Bhatt (@BhattNimit) September 26, 2022

NFTs have made blockchain technology tangible for people who use the internet.

In many ways, NFTs are what made the blockchain tangible to everyday folks…or at least everyday folks who use the web.#ContentChat

β€” Erika Heald | Content Marketing Consultant (@SFerika) September 26, 2022

Yes… Crypto felt like funny money and picturing a giant excel spreadsheet that can’t be edited didn’t really do it for me when thinking about the value of the blockchain!

The smart contract aspect of NFTs is really want pushed me over the edge! #ContentChat

β€” FANZO 🧒 #NFT365 (@iSocialFanz) September 26, 2022

Q2: How do NFTs relate to Web 3.0?

Web 3.0 signals a shift toward digital ownership, and NFTs present an opportunity to reward the building of and participation in online communities.

A2.
Web 3.0 is about the shfit to digital ownership…

NFTs allow for digital ownership and the ability to amplify what you own and what you are a part of which is amazing for marketing and growing all communities online! #ContentChat

β€” FANZO 🧒 #NFT365 (@iSocialFanz) September 26, 2022

A3: They are a part of the new ecosystem that will include the metaverse. The goal is to transition to decentralized platforms for better engagement and community building online IMO#ContentChat

β€” Sweepsify (@Sweepsify_) September 26, 2022

A2: As a gamer, I see NFTs as having a huge opportunity to allow for co-creation of in-game assets and community co-built content where everyone shares in the economics, versus players just being buyers. but that’s one tiny piece. #ContentChat

β€” Erika Heald | Content Marketing Consultant (@SFerika) September 26, 2022

A2b: With Animal Crossing as an example, people created so much content that could be ported in-game, but did so just for fun. But that same technology allows for a lot more in the context of NFTs.#ContentChat

β€” Erika Heald | Content Marketing Consultant (@SFerika) September 26, 2022

A2c: With a game like @Warcraft, the creator community that plays could have an opportunity to directly gain perks and remuneration for the content they create, through NFTs and creator coins. #CoontentChat

β€” Erika Heald | Content Marketing Consultant (@SFerika) September 26, 2022

Content is the bridge between Web 2.0 and Web 3.0.

Love that @iSocialFanz is talking about the overlap between web2 ans #web3. Content is that bridge. #ContentChat

β€” DiKayo | dikayo.eth (@dikayodata) September 26, 2022

Yes my focus in everything Tech and/or NFTs is helping people find the HARMONY between tech and humanity…

It’s not about replacing us as humans but rather replacing tasks that we don’t need to be doing so we can focus more on what we do well as humans! #ContentChat pic.twitter.com/HGeRD42vVy

β€” FANZO 🧒 #NFT365 (@iSocialFanz) September 26, 2022

Q3: What are some common misconceptions about NFTs?

Brian and the community share some of the common misconceptions about NFTs below.

A3. The list of NFT misconceptions is pretty massive like most early adoption tech:
– Bad for the environment
– Only for crypto bros
– Value only for Artists
– Pyramid Scheme
– You can right-click save instead of buying and save the money! #ContentChat

β€” FANZO 🧒 #NFT365 (@iSocialFanz) September 26, 2022

Hi Erika! I’ve gotten pretty far in the #NFT space since we last talked. One thing I can say, is they aren’t just jpegs πŸ˜‚ #ContentChat https://t.co/T9HTZbaFgT

β€” DiKayo | dikayo.eth (@dikayodata) September 26, 2022

A3: That it’s a fad. That selling/buying NFT collections are what they are all about when that is just one of many use cases.#ContentChat

β€” Sweepsify (@Sweepsify_) September 26, 2022

It’s been fantastic to see folks like @Ripple show that we CAN have a sustainable, carbon-neutral blockchain. While certain cryptocurrencies *are* excessively energy-intensive, not all of them are, and those minted in the future have a road map.#ContentChat

β€” Erika Heald | Content Marketing Consultant (@SFerika) September 26, 2022

Yes and the massive #EthMerge that happened during #CMworld week shifted the second largest blockchain to now be 99.95% more efficient and they made that move proactively which you seldom see tech companies in web 2.0 doing.#ContentChat

β€” FANZO 🧒 #NFT365 (@iSocialFanz) September 26, 2022

Q4: How can NFTs be used in content marketing and for brand marketing purposes?

Digital wallets enable consumers to decide what they share and with whom, providing marketers with more valuable information than what is currently gathered from website forms.

A4.
The digital wallet will soon be more valuable for marketers than someone’s email, phone number, & home address today..

The beauty is that customers will get to pick and choose what they share and with whom so the marketers that give the most value will win!#ContentChat pic.twitter.com/eFBRsJeVTW

β€” FANZO 🧒 #NFT365 (@iSocialFanz) September 26, 2022

You may not get a name…or an email address…but the marketer will get the buying behavior of the individual through the digital wallet.

WAY more valuable for marketing purposes. #ContentChat

β€” Joe Pulizzi I joepulizzi.eth (@JoePulizzi) September 26, 2022

Exactly!

And gives you a much better starting point to build a relationship with them through content that is meaningful to them.#ContentChat

β€” Erika Heald | Content Marketing Consultant (@SFerika) September 26, 2022

A4: They can put a face to a name of something valuable. They turn a theoretical idea into a tangible experience so quickly and effectively. #ContentChat https://t.co/4a3lE5jX25

β€” DiKayo | dikayo.eth (@dikayodata) September 26, 2022

NFTs also help marketers overcome ever-evolving data privacy challenges.

This also solves some of the data privacy challenges content marketers face in the coming year.#ContentChat

β€” Erika Heald | Content Marketing Consultant (@SFerika) September 26, 2022

NFTs bring a necessary level of transparency and public accountability that influencer marketing has needed.

A4.
NFTs will ultimately be the gateway for all word-of-mouth marketing with trackable & authenticated verification on the blockchain…
All influencer marketing, affiliate marketing and community marketing will leverage NFTs!#ContentChat

β€” FANZO 🧒 #NFT365 (@iSocialFanz) September 26, 2022

Which gives new meaning to “put your money where your mouth is”…
πŸ˜‰

Sorry, couldn’t resist!#ContentChat

β€” Erika Heald | Content Marketing Consultant (@SFerika) September 26, 2022

and the best part is the blockchain doesn’t lie and is public…

If they don’t show us the money or put their money where their mouth is…

We will all know! #ContentChat pic.twitter.com/NRkwkTD5R7

β€” FANZO 🧒 #NFT365 (@iSocialFanz) September 26, 2022

And I think this level of transparency and public accountability is EXACTLY what the influencer marketing space has needed for a while now.#ContentChat

β€” Erika Heald | Content Marketing Consultant (@SFerika) September 26, 2022

And some of the largest brands are starting to significantly invest in an NFT strategy.

A4: It’s no coincidence that one of the largest #CRM platforms, @salesforce launched NFT Cloud. πŸ™‚ NFTs will be the keys to personalized content in content marketing…as well as the keys to communities, access to creators, loyalty programs, so many things. #ContentChat

β€” Brian W. Piper – CMW | NFT London | $PIPER coin (@brianwpiper) September 26, 2022

I agree…they just won’t be called NFTs. It will just “happen” – like we used to connect to the internet in most cases.

Now we just go where we want. It will be like that.

(at least that’s how I think of it)

β€” Joe Pulizzi I joepulizzi.eth (@JoePulizzi) September 26, 2022

Q5: Can you share examples of brands that have effectively used NFTs to engage their community?

Brian and Brian share a handful of examples of how brands use NFTs below.

A5. Many traditional Web 2.0 brands have jumped into the space but we have also seen lots of brands born on Web 3.0 doing great things!

I love what @PlayboyNFTS bringing me back to the brand that I hadn’t thought much about since I was a teenager! #ContentChat pic.twitter.com/QragoRqYEm

β€” FANZO 🧒 #NFT365 (@iSocialFanz) September 26, 2022

A5: SO many examples…there’s a pretty good updated list at https://t.co/DbakWkdafY#ContentChat

β€” Brian W. Piper – CMW | NFT London | $PIPER coin (@brianwpiper) September 26, 2022

Many rewards programs will start to implement NFTs, and NFTs will become wrapped into concepts like loyalty programs and community incentives.

A5. cont..

We’ve also seen the most recent announcement by @Starbucks which I think will be one of the biggest game changers for brand adoption as they are using it ontop of the current Starbucks rewards! #ContentChat pic.twitter.com/mIaNJcIish

β€” FANZO 🧒 #NFT365 (@iSocialFanz) September 26, 2022

I waiting for this Starbucks announcement. It’s basically a press release…but the truth is MANY rewards programs will start to implement NFTs.

For marketers, the tokens BEST use case is loyalty and creating better customers through customized content experiences. #contentchat

β€” Joe Pulizzi I joepulizzi.eth (@JoePulizzi) September 26, 2022

Exactly…we’re already seeing more brands just saying “loyalty program” or “community incentives” instead of NFTs and tokens.#ContentChat

β€” Brian W. Piper – CMW | NFT London | $PIPER coin (@brianwpiper) September 26, 2022

Q6: What are the common steps that marketers should take if they are looking to mint an NFT?

Before launching an NFT mint, become a collector of NFTs and map out your goals for eventually launching an NFT collection.

A6. (3 Steps) Marketers before launching an NFT mint…
1. Be a collector of NFTs before you are a creator of an NFT collection…
2. Define success, map out your goals & define your why before you create a collection
3. Remember step 1!#ContentChat

β€” FANZO 🧒 #NFT365 (@iSocialFanz) September 26, 2022

Yes! Start with something small before you jump in big. So much to learn and many people to learn from. Find where you resonate and connect.#ContentChat

β€” Brian W. Piper – CMW | NFT London | $PIPER coin (@brianwpiper) September 26, 2022

I love your first step, because it holds true for pretty much every type of content creation or social channel strategy. If you haven’t spent time getting to know it well in advance, you greatly hinder your chances of success.#ContentChat

β€” Erika Heald | Content Marketing Consultant (@SFerika) September 26, 2022

Yes, far too many skip step 1…

Even at #CMworld the first 3 people that came up to me after my talk said “I have an idea of launching my first NFT collection but not sure where to start” I said buy an NFT first they said no thanks just want to launch one! LOL #ContenChat

β€” FANZO 🧒 #NFT365 (@iSocialFanz) September 26, 2022

A6: If you’re a marketer looking to create an NFT project, the most important step…
Have an NFT strategy!! Know the value and long-term plan for your project, and make sure it will have lasting utility for the holders.#ContentChat

β€” Brian W. Piper – CMW | NFT London | $PIPER coin (@brianwpiper) September 26, 2022

YES! If you don’t start with a strategy and are just chasing NFTs as your next shiny object, how can you expect to be successful? Or to provide value to your community?#ContentChat

β€” Erika Heald | Content Marketing Consultant (@SFerika) September 26, 2022

Brian has a “getting started” podcast to help you if you’re looking to invest in or collect NFTs.

A6. Marketers looking to invest or collect NFTs.

1. #DYODR do your own damn research: don’t trust what others say..
2. Think of your first couple NFTs as paying for research & education
3. Subscribe to our curated “Getting Started” podcast#ContentChat https://t.co/0vhJFrk6Rx

β€” FANZO 🧒 #NFT365 (@iSocialFanz) September 26, 2022

Q7: What are your go-to resources for learning more about NFTs?

Check out the resources below to learn more about NFTs.

A7.
NFT community has gone all-in on Discord & Twitter so those are the two primary…

Great newsletter & updates @NFTevening
Marketing & NFT building: @CPGCLUB & @chriscantino
Twitter Space “Alpha Monday’s” hosted by @shiralazar
Daily content: @NFT365podcast #ContentChat

β€” FANZO 🧒 #NFT365 (@iSocialFanz) September 26, 2022

haha… #NFT365 podcast will continue for season 2 on 11.11.22 but won’t be me on the microphone daily… And we might just have a couple other surprises between now and 11.11.22! #ContentChat

β€” FANZO 🧒 #NFT365 (@iSocialFanz) September 26, 2022

A7: @opensea @TwitterSpaces @Cointelegraph

Crypto accounts here on Twitter 😊#ContentChat

β€” Sweepsify (@Sweepsify_) September 26, 2022

Q8: AMA time with Brian: What questions do you have about NFTs for content marketing?

What did Brian learn from selling his first NFT? Give yourself grace, and remember you can always buy back in later.

Q8Q: What did you learn from selling your first NFT?

Thank you in advance πŸ™#ContentChat

β€” Sweepsify (@Sweepsify_) September 26, 2022

A8.
Sold my first NFT back in Aug 2021…

The excitement was greater than I would have imagined…
Till I checked the floor price the next day and realize I could have made x3 more..

Give yourself grace & remember you can always buy back in later! #ContentChat

β€” FANZO 🧒 #NFT365 (@iSocialFanz) September 26, 2022

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