Don’t Miss These 22 CMworld Sessions From Friends of Content Chat

A photo with the Twitter profile images of 22 Content Marketing World speakers, with text that reads must-see CMworld 2022 session.

Content Marketing World is one of our favorite annual marketing conferences, and you’re guaranteed to leave every session with a notebook full of ideas.

If you’re attending CMworld 2022 in person, it’s smart to build your schedule ahead of time—there are a lot of sessions and you don’t want to waste precious networking time deciding which sessions to attend. 

To help in your planning, we humbly present for your consideration the below sessions that are led or joined by friends of the #ContentChat community of marketers and content creators. We’ve chatted with each of these experts in the last year and have no doubt that they will host an incredible session.  

Before you dive in below, do you still need to grab your CMworld tickets? If so, use code HEALD100 for $100 off (thank you, Erika)!

22 Must-Attend Content Marketing World 2022 Sessions

The below list of CMworld sessions is in order of day and time, in case you’re joining us in Cleveland. If you’re catching the replays on-demand, dig into all the sessions below at your convenience!

We’ve noted which of these sessions are workshops, which are unavailable for on-demand replay and require an industry forum or workshop pass or a main conference plus ticket. 


Supercharge Your Content Marketing with Greater Creativity (Workshop)

When: Tuesday, September 13 1:00-3:00 p.m. ET

Carla Johnson (@CarlaJohnson) wrote RE:Think Innovation, which is one of our must-read books for marketers. She is an expert at inspiring innovation and her workshop will empower you to take more creative risks to improve your content marketing results. 

Semantic Search: The Pillar of Modern Storytelling (Workshop)

When: Tuesday, September 13 1:00-3:00 p.m. ET

Mariah Obiedzinski (@MariahWrites) is an expert in creating content that converts, and her workshop with Laura Hand and Sherry Bonelli will teach you how to balance intent, SEO, and storytelling in your content strategy and creation. Mariah previously joined #ContentChat to teach us how to align your content marketing and public relations teams—check out the recap to see just how much advice you can expect in her workshop. 


The Blogger’s Mindset – How To Create 10X Content 10X Faster

When: Wednesday, September 14 11:40-12:10 p.m. ET

Mike Allton (@Mike_Allton) is incredible at building communities on social media and designing engaging event experiences (among many other things!), and this session is a chance for you to hear his tips for generating an abundance of blog post ideas and reaching your target reader. 

Is it Possible to Measure Content Marketing ROI? Here’s How!

When: Wednesday, September 14 3:00-3:30 p.m. ET

Pam Didner (@PamDidner) hosts the B2B Marketing and More podcast, which features some of the greatest marketers and thought leaders sharing their advice for creating great content campaigns and driving sales through content. Pam’s session will teach you how to measure your content marketing ROI to better showcase your results. 


5 Secrets to Persuasive Content That Will Blow Your Mind

When: Thursday, September 15 11:40-12:10 p.m. ET

Nancy Harhut (@NHarhut) blends behavioral science and marketing strategies to create truly attractive content. She previously taught us email marketing hacks that drive results, and her CMworld session is a must-attend to learn how to create more persuasive content. She’ll also be on a panel discussion later this day to discuss building trust in a post-COVID era to share even more of her insights. 

Editorial Prenups: How to Create a Happy, Productive Team with an Operating Contract

When: Thursday, September 15 11:40-12:10 p.m. ET

Amy Higgins (@AmyWHiggins) helps lead the content strategy at Twilio—which has an incredibly impressive content marketing program—and she’s here to help you create an operating contract for your team. This session is essential for anyone building or expanding their editorial team, and you’ll learn how to empower your team and build a safe and productive work environment. 

Designing Your Sales Funnel for the Visual Generation

When: Thursday, September 15 12:20-12:50 p.m. ET

Amy Balliett (@AmyBalliett) is a leader in creating memorable, one-of-a-kind visual content, and her session is designed to show you how to use visual content in your content marketing to build engagement and drive leads. 

The One Content KPI We Should All Be Optimizing For

When: Thursday, September 15 12:20-12:50 p.m. ET

Melanie Deziel (@MDeziel) wrote The Content Fuel Framework, which helps you generate unlimited story ideas across 10 different formats. Check out her CMworld session to learn how to build trust through your content, including the characteristics of trustworthy content.  

Fuel Marketing Transformation with Team Alignment

When: Thursday, September 15 12:20-12:50 p.m. ET

Jenny Magic (@JennyLMagic) taught us about using customer journey maps to improve the customer experience at last year’s conference, and we’re excited to see her back in Cleveland to share her and Melisa Breker’s proven strategies for driving marketing team alignment. 

Rewrite like Taylor Swift: What B2B Marketers can Learn from a Swiftie

When: Thursday, September 15 1:00-1:30 p.m. ET

Ahava Leibtag (@Ahaval) is the founder and president of Aha Media Group, which is an excellent healthcare content marketing agency that knows how to make content work in a highly regulated industry. Her session is the perfect place to learn how to take existing content and repurpose it for new value, including email newsletters, blog posts, and website content.  

Knowing How Diversity Drives Revenue

When: Thursday, September 15 1:00-1:30 p.m. ET

Michelle Ngome (@MichelleNgome) is dedicated to helping brands infuse diversity, equity, and inclusion into their content marketing. We recently chatted with Michelle about how to make your content marketing more inclusive, and you’ll leave her CMworld session ready to build authentic campaigns that support inclusivity and diversity. 

Content Attribution: The Missing Piece For Content Marketing Excellence

When: Thursday, September 15 1:00-1:30 p.m. ET

Christopher Penn (@CSPenn) is a trusted expert on analytics, digital marketing, marketing technology, and data science, making his session a must-attend if you’re looking to strengthen your content attribution using data from tools like Google Analytics and social networks. 

How to Reverse Engineer Your Competitor’s Social Media Content Strategy

When: Thursday, September 15 1:00-1:30 p.m. ET

Neal Schaffer (@NealSchaffer) is a digital social media marketing speaker and consultant that is here to help you demystify your competitors’ social media strategy. His hands-on session will teach you how to uncover your competitors’ social media content strategies and use a data-driven approach to build your own social community. 

Counterintuitive Email Marketing Strategies That Work

When: Thursday, September 15 1:00-1:30 p.m. ET

Dennis Shiao (@DShiao) organizes Content Meetup, which has connected more than 1,700 content marketers and marketing professionals. He and Ashley Guttuso will take the CMworld stage to explore email marketing and ways to make emails fun and effective.

Privacy Policies, Terms of Service, and Legal – That’s Content Too!

When: Thursday, September 15 2:20-2:50 p.m. ET

Ruth Carter (@RBCarter) is our go-to legal expert for understanding the legal considerations for marketers. Their session will explain how to blend your brand’s unique voice into legal must-haves—privacy policies and terms of service—with examples of companies that are doing this well.

Futurist Mindset: How Brands and Creators Must Re-Imagine the Community Experience w/ NFTs

When: Thursday, September 15 2:20-2:50 p.m. ET

Brian Fanzo (@iSocialFanz) is a digital futurist known for creating engaging digital content experiences. His CMworld session will tackle NFTs and explain how NFTs can be used to reward your community members and create unique brand experiences. 

How to Effectively Work with Journalists to Gain Increased Visibility for Your Content and Stories

When: Thursday, September 15 from 2:20-2:50 p.m. ET

Michelle Garrett (@PRisUs) is a public relations rockstar that has also helped countless freelancers thrive through the #FreelanceChat community. Her session will help you break through with journalists and maximize the reach of your content and brand story. 

Left-Brained Creative: How to Craft Stunning Content When You’re Out of Creative Juice

When: Thursday, September 15 2:20-2:50 p.m. ET

Karen Hopper (@NoChillFilter) is a data nerd who is obsessed with using data to create impactful content. Attend her session to see how data can help you brainstorm new content ideas and ways to craft new content from old creative. 

Marketing Burnout: Cultivating Balance in a World Gone Wild

When: Thursday, September 15 from 2:20-2:50 p.m. ET

Maureen Jann (@NeoLuxeMo) is one of our dear friends and has been a trusted partner of our consultancy for years. Her NeoLuxe Marketing team conducted an incredible study on marketing burnout, featuring a quiz for marketers to understand how burned out they are. Her session will explore the findings and delve into why marketers are burned out and practical ways to combat these symptoms. 

How to Build an Executive Thought Leadership Platform That Plays to Your Leadership Team’s Strengths

When: Thursday, September 15 from 3:00-3:30 p.m. ET

Erika Heald (@SFerika) is the mastermind behind everything we do at Erika Heald Marketing Consulting, and she’s led the #ContentChat community of marketers for more than seven years. Her CMworld 2022 session will teach you how to create impactful thought leadership platforms for your executives, featuring insights from Erika’s decades of driving thought leadership for brands. Check out this post to learn more about her thought leadership philosophy and get a preview of some of the topics her session will explore. 


Create a 1-Page Content Marketing Strategy That You’ll Actually Use

When: Friday, September 16 8:40-9:10 a.m. ET

Ann Gynn (@AnnGynn) has written hundreds of incredibly valuable marketing articles for Content Marketing Institute and Joe Pulizzi’s The Tilt News, and you’re guaranteed to leave any of her sessions with actionable ways to reinvent your marketing strategy. In this session, she’ll walk you through seven steps to create a content marketing strategy you’ll actually use.  

Building a Better Content On-Ramp for Your Customer’s Buying Journey

When: Friday, September 16 8:40-9:10 a.m. ET

Carmen Hill (@CarmenHill) is on a mission to help brands build deeper connections with their customers through engaging and innovative content strategies. This session will challenge you to rethink the old TOFU, MOFU, BOFU method to create tailored content journeys that meet your customers where they’re at. 

Will We See You In Cleveland? 

Your time at CMworld will go by fast, and we hope that the above recommendations help make the experience a little easier—and extra valuable. But don’t miss out on the other big benefit of attending the event on-site in Cleveland—meeting your Twitter content marketing friends in person!

Would you like to meet up at CMworld 2022 and network with members of the #ContentChat community? Send us an email below, and we’ll share details about our #ContentChat meetup!

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