22 of The Best Events for Content Marketers to Attend in 2024

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It’s easy for marketers to stay so focused on day-to-day work and upcoming projects that we lose sight of our professional development. 

Industry events and conferences are a valuable way to break the cycle, refresh your perspective, and gain new strategies to move your program and career forward. 

It may seem difficult to take time away from work, but trust us: It is an essential investment to stay on top of your game.  

To help you find the right marketing industry conferences to attend this year based on your unique needs and interests, check out the below list of 22 events that are highly recommended by the #ContentChat community

P.S. Before you pack your suitcase for these events, don’t forget to refresh your LinkedIn profile and plan out how to drive the most value from your attendance using the tips in this post.

Must-Attend Content Marketing and Related Industry Conferences in 2024

MarTech Conference Spring

When: March 19-20

Where: Virtual

What: MarTech Conference is a free online event designed to help marketers discover cutting-edge solutions that drive more awareness, leads, and conversions. It’s no surprise that AI is a hot topic this year, as well as other solutions and strategies to execute data-driven marketing campaigns and attract more customers. 

LeadsCon

When: April 8-10

Where: Las Vegas, NV

What: LeadsCon is an annual three-day event featuring sessions from an array of lead generation and performance marketing experts. More than 3,000 marketers across industries, including education, fintech, healthcare, insurance, and more, will be at LeadsCon 2024. 

Product Marketing Summit

When: April 10-11

Where: Denver, CO

What: The Product Marketing Alliance hosts a series of Product Marketing Summits throughout the world each year to help product marketing leaders learn how to break through in crowded markets. The event sessions feature senior-level execs from companies like Adobe, Atlassian, AWS, Meta, and more, giving you a real look at go-to-market strategies that work. 

DigiMarCon West

When: April 11-12

Where: Los Angeles, CA

What: The annual DigiMarCon (now in its 7th year) offers highly valuable content across a range of marketing topics, including artificial intelligence, content marketing, email marketing, influencer marketing, UI/UX design, and more. Many content marketing thought leaders and friends of #ContentChat—including Michael Brenner, Andy Crestodina, Jason Falls, Nancy Harhut, Karen Hopper, and Robert Rose—have spoken at past DigiMarCon events. 

Content Entrepreneur Expo (CEX)

When: May 5-7

Where: Cleveland, OH

What: CEX is one of our newer favorite content marketing industry events, hosted by The Tilt. It’s a must-attend experience for anyone looking to build and grow a content-first business and use AI to thrive. You’ll join 500+ authors, bloggers, newsletter writers, and podcasters—and our consultancy founder, Erika, will be there, too!

Forrester B2B Summit North America

When: May 5-8

Where: Austin, TX, and virtual

What: Forrester is a leading analyst firm that we trust for marketing insights, especially their perspective on how content marketing teams can use generative AI in effective ways. The event features a range of Forrester speakers—including our friend and repeat #ContentChat guest Lisa Gately—and speakers from brands and agencies. 

Reuters Strategic Marketing West 2024

When: May 8-9

Where: Los Angeles, CA

What: More than 250 senior marketing leaders join Reuters’ annual Strategic Marketing event to dive deep into the industry’s most pressing trends and challenges. Now in its 16th year, the event will feature 30+ panels and sessions to help you master data-driven creativity. 

ANA MarTech for Marketers Conference

When: May 20-22

Where: Orlando, FL, and Virtual

What: AI has significantly shifted the martech landscape, leaving many marketers wondering what the optimal stack is to achieve their goals. This ANA conference presented by Meta will explore how composable and low code or no code solutions are changing the game for designing great customer experiences. 

Marketing Analytics Summit

When: June 4-7

Where: Phoenix, AZ

What: The Marketing Analytics Summit has been a trusted source for marketing analytics wisdom since 2002, with 1,500+ speakers throughout its history. The 2024 event will provide a deep dive into everything spanning generative AI for analytics, attribution models, collaborative analytics designs, Google Analytics, connecting online and offline shopper behavior, and more. 

Search Marketing Expo Advanced

When: June 11-12

Where: Virtual

What: This free online event hosted by Search Engine Land is designed for seasoned professionals in the search marketing industry looking to boost their skills in organic, paid, social, email, e-commerce, and more. As more content marketers are adding SEO optimization to their content to-do lists, this is one to consider for a solid overview.

Social Media Strategies Summit 

When: June 11-14

Where: Virtual

What: The Social Media Strategies Summit is a leading annual social media event for senior-level marketing professionals. Attendees learn how to develop a winning social media strategy and audit their current channels to amplify their success on social. 

ANA Masters of B2B Marketing

When: June 12-14

Where: Naples, FL

What: The Association of National Advertisers hosts several great annual events, including Masters of B2B Marketing (presented this year by LinkedIn), which explores and celebrates innovative marketing ideas and tried-and-true priorities like GTM and demand generation. 

MozCon

When: June 3-4

Where: Seattle, WA

What: Moz’s annual conference joins SEO and search marketing specialists to explore the future of digital marketing and proven ways to rank higher in today’s search landscape. You don’t have to be a Moz customer to attend!

B2B Ignite

When: July 3

Where: London

What: More than 500 B2B marketers are expected to attend B2B Ignite in London. The annual show teaches you strategies to drive efficiencies and use the latest tactics to keep your marketing program ahead of the trends. 

Product Marketing Summit

When: September 4-5

Where: San Francisco

What: This Product Marketing Summit from the Product Marketing Alliance is a great opportunity for California-based product marketing experts. The Alliance hosts events across the world, with other options throughout the year in Amsterdam, London, Seattle, and Sydney. 

Marketing AI Conference (MAICON)

When: September 10-12

Where: Cleveland, OH

What: Artificial intelligence continues to reinvent how content marketing teams work and our strategies to engage our customers—and AI is guaranteed to make significant strides this year (or even this month!). The Marketing Artificial Intelligence Institute hosts MAICON, an event where hundreds of marketers explore what’s next in digital marketing transformation. 

HubSpot INBOUND

When: September 18-20

Where: Boston, MA

What: HubSpot’s annual INBOUND event joins thousands of pros to discuss the latest trends and tactics in marketing, sales, and AI. 

MarTech Conference Fall

When: September 24-25

Where: Virtual

What: In case you can’t attend the spring MarTech Conference or if you want a mid-year update on the newest marketing tools and capabilities, MarTech Conference Fall is another free opportunity to discover new technologies. 

Content Marketing World

When: October 21-23

Where: San Diego, CA

What: Content Marketing World has been one of our favorite content marketing industry events for more than a decade and is often a reunion for the #ContentChat community. Will we see you in San Diego?

ANA Masters Of Marketing Conference

When: October 22-25

Where: Orlando, FL

What: This annual event from the ANA is designed for all marketers—unlike its B2B marketing conference—to learn about the latest trends and best practices in marketing and advertising. We expect to see more details about the event as it gets closer. 

LavaCon

When: October 27-20

Where: Portland, OR

What: LavaCon started in Hawaii to help content strategists understand the best technologies to streamline their workflows and improve the customer experience. The 2024 event will be hosted in Portland, OR, and is expected to feature more than 50 sessions for planning, managing, and implementing cost initiatives. 

MarketingProfs B2B Forum

When: November 12-14

Where: Boston, MA

What: You don’t want to miss B2B Forum, which features Ann Handley (who we adore!) and a range of B2B marketing experts sharing real-world, actionable insights on what’s working today in B2B marketing. For year-round tips and resources from Ann and MarketingProfs, sign up to become a member for free

Content Marketing Event Recommendations

Is your favorite annual event not included in our recommendations above? Or are you excited about a different virtual or in-person event this year?

Tell us what it is in the comments—we’ll keep all your recommendations in mind for future updates to this list. 

If you’re looking for ongoing professional development resources, industry event opportunities, and curated content from industry thought leaders, subscribe to The Content Chat Bulletin, our community’s bi-monthly email newsletter. 

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