April 4, 2022 Content Chat Recap: How To Design Engaging Virtual Or Hybrid Event Experiences In 2022

A #ContentChat header image featuring an array of flowers with a box overlay. The box has text that says today's topic is how to design engaging virtual or hybrid event experiences, with guest Mike Allton.

Virtual events evolved significantly throughout the pandemic, offering brands a unique opportunity to reach more people and engage their communities unlike before. But as pandemic-related restrictions continue to lift and convention centers reopen their doors to the masses, should brand marketers ditch their virtual event plans in 2022? Or will these experiences last well into this decade?

In this #ContentChat recap, the community joins Mike Allton, virtual event strategist and head of strategic partnerships at Agorapulse, to explore how to design engaging virtual or hybrid event experiences. Read the below recap to learn:

  • How to decide the best format for your event
  • Essential tech to support a virtual or hybrid event
  • Ways to enable meaningful engagement and networking at any event

Q1: Should marketing teams plan for in-person, virtual, or hybrid events this year? If you’re planning an event, tell us what format it will be and why.

Teams should host hybrid and virtual events this year. 84% of event attendees would like an online option available to them, according to Kaltura.

A1: Kaltura recently reported that 84% of attendees would like to always have an online option available to them, so that they can attend any event as a virtual or remote attendee if they choose. #ContentChat pic.twitter.com/IkBlDFMnTn

— Mike Allton (@mike_allton) April 4, 2022

A1a: I definitely recommend marketing teams consider a virtual or hybrid approach, even if they would have been 100% in-person otherwise. #ContentChat

— Mike Allton (@mike_allton) April 4, 2022

A1: I think hybrid has been the name of the game recently. People want to be safe but also want to finally meet with other humans face-to-face ~Julie #ContentChat

— Nimble (@Nimble) April 4, 2022

A1.
There’s a magic to in-person that people have missed and are craving…but we feel it’s a missed opportunity not to also have a virtual component at this point. Go hybrid!💫
Our community is global, though, so if we do any events, they’ll be fully virtual.🚀#ContentChat

— Social Media Pulse (@SMP_Community) April 4, 2022

A1a: As someone who speaks at a number of marketing events every year, my answer to this is “yes!”#ContentChat https://t.co/WDJUgu7Udh

— Erika Heald | Content Marketing Consultant (@SFerika) April 4, 2022

A1b: I’m seeing more hybrid events and similar numbers of virtual and in-person events this year as in 2021. I think many formerly all in-person events found new audiences by adding an engaging virtual component.#ContentChat

— Erika Heald | Content Marketing Consultant (@SFerika) April 4, 2022

80% of event organizers have reached a wider audience with virtual events, and virtual offerings are essential for accessibility.

A1: A recent study showed that more than 80% of event organizers have reached a wider audience with virtual events. Providing a virtual option for your event is a great way to increase accessibility. #ContentChat

— Social hour (@socialhour_com) April 4, 2022

Giving a virtual option is essential for working parents or those that are just too busy to commit to travel! ~Julie #ContentChat

— Nimble (@Nimble) April 4, 2022

And many large companies always struggled with funding travel for professional development opportunities. #ContentChat

— Erika Heald | Content Marketing Consultant (@SFerika) April 4, 2022

A1. After two years of online conferences, the audience has become global for many events.

I appreciate event planners who organize hybrid events because I can’t afford to travel across the ocean. #ContentChat

— Teodora Ema Pirciu (@EmaPirciu) April 4, 2022

And we are not officially clear from pandemic travel restrictions.

I know during the Fall, many international travelers couldn’t risk traveling to the U.S. for a conference when their home country would require negative Covid testing and quarantine for re-entry. #ContentChat

— Erika Heald | Content Marketing Consultant (@SFerika) April 4, 2022

And it’s not just that. You need to be in an airplane with strangers for over 10 hours twice in a week.
Airports, hotels, the event itself.

It builds levels after levels of anxiety without the relaxation of a vacation.

And the costs… #ContentChat

— Teodora Ema Pirciu (@EmaPirciu) April 4, 2022

However, many eventgoers miss the in-person connection.

A1: I NEED in-person events and have started looking into having one if nobody else is going to.#ContentChat https://t.co/6i7WolS1p0

— Kathryn Lang – hopesmith and dream ignitor (@Kathrynclang) April 4, 2022

A1 I personally prefer in-person events. There’s something about the atmosphere that’s different
I would suggest that marketing teams get crowd-sourced info before making a final decision, but a lot of what I’ve heard is people wanting hybrid options
-Alyx#ContentChat https://t.co/ehE0thJL30

— Charlie & Alyx – Charlie Appel Agency (@ColfaxInsurance) April 4, 2022

That’s so true, isn’t it?! It’s not just about the content, it’s about the human connection that we’ve all lacked for 2 years. #ContentChat

— Mike Allton (@mike_allton) April 4, 2022

A1b: Plus, who misses seeing people’s sweet faces? MEEEE! oooh! Ooh! pick me!

##ContentChat

— Maureen Jann (she/her) (@NeoLuxeMo) April 4, 2022

Offer a mix of event setups to maximize the value for your community. In-person experiences may require a compelling location or unique value offering to justify the costs for your attendees.

A1b: Personally, I’m planning a series of major virtual summits, smaller virtual meetups & webinars, and likely a hybrid event in the Fall from Paris. #ContentChat

— Mike Allton (@mike_allton) April 4, 2022

Paris in the Fall FTW! I think picking really compelling locations (like Paris!) is critical for driving in-person attendance these days, now that we’ve gotten the hang of virtual event engagement. #ContentChat

— Erika Heald | Content Marketing Consultant (@SFerika) April 4, 2022

The key is to differentiate each event offering and build the experience around your attendee needs.

Hi All! Sorry I’m late. I’ve been working on an fun little project and I lost track of time.

A1: yes, let’s plan in-person events, but let’s do it with caution. At this point, that caution should be for the attendee to assess and address in a way that feels good. #ContentChat

— Maureen Jann (she/her) (@NeoLuxeMo) April 4, 2022

The virtual events I attended in 2020-2021 and the in-person events I’ve been attending since the fall have really crystalized the differences between an effective virtual presentation and an effective stage presentation. They’re really not the same!#ContentChat

— Social Media Pulse (@SMP_Community) April 4, 2022

Agreed!

The in-person presentations I give are built on the expectation of being interrupted and having real-time back and forth with the audience and going deeper based on their response to the content. Most virtual presentations can’t be that fluid. #ContentChat

— Erika Heald | Content Marketing Consultant (@SFerika) April 4, 2022

I feel like virtual presentations are more about the information; live presentations are more about the experience.
Virtual presentations need clearer actionable takeaways; live presentations need compelling ideas communicated more deeply via active storytelling.#ContentChat

— Social Media Pulse (@SMP_Community) April 4, 2022

Ronnie shares a Hopin guide with considerations for hybrid events:

A1: A diverse portfolio of all three based on business strategy is the ideal answer.

It’s important to note that there’s no one-size-fits-all approach to hybrid and the resources needed are often double.

This guide has our latest thinking: https://t.co/JelI3jbnWs

— ronniehiggins (@ronniehiggins) April 4, 2022

Q2: What questions should a team ask to understand what format is best for their event? And how do the various formats impact the approach you take to the event’s content?

Who is your target audience, where are they located, and what is their comfort level with in-person events?

A2: First, where is your target audience, and what is their perceived comfort level with in-person events? Local or regional foci make more sense in-person today. #ContentChat pic.twitter.com/VVqbyF79nk

— Mike Allton (@mike_allton) April 4, 2022

A2. How much friction are participants willing to deal with to be at our event?
Is it worth it/can we make it worth it? #ContentChat

— Teodora Ema Pirciu (@EmaPirciu) April 4, 2022

A2 It’s important to determine where a majority of their audience is in the first place
If a large chunk is global, they need to take into account the high cost of those people making it to an in-person event
-Alyx#ContentChat https://t.co/IoEEAYyqDG

— Charlie & Alyx – Charlie Appel Agency (@ColfaxInsurance) April 4, 2022

A2.
What audience is it directed towards?
Are they connected by geography at all, or would most need to travel?
What kinds of experiences do you want to give them? How could you deliver a special experience virtually?
🚀#ContentChat

— Social Media Pulse (@SMP_Community) April 4, 2022

How tech-savvy is your community?

A2: Accessibility, costs, safety, and flexibility are all major considerations in whether an event should be virtual/hybrid or in-person. The key to hosting an engaging online event is often the software and features used. #ContentChat

— Social hour (@socialhour_com) April 4, 2022

A2: Understanding the tech-savviness of your audiences will likely have a big impact on the format. Ensuring that whatever format you choose will add value to the experience should be part of the consideration as well. #ContentChat

— Maureen Jann (she/her) (@NeoLuxeMo) April 4, 2022

What internal resources can you access? Do you have the capacity to support an in-person or hybrid event?

A2a: Second, do you have the resources and bandwidth to handle an in-person or hybrid event? Virtual tends to be less challenging logistically & budget-wise. #ContentChat

— Mike Allton (@mike_allton) April 4, 2022

While you still need staff for a virtual event, it’s several factors smaller than putting on a comparable event in a venue for sure. #ContentChat

— Erika Heald | Content Marketing Consultant (@SFerika) April 4, 2022

What are your event goals? Can you achieve these goals in any event setup?

A2b: And what are your goals for the event? Will the format impact those goals? #ContentChat

— Mike Allton (@mike_allton) April 4, 2022

A2: The first thing to ask is:

What are we trying to accomplish?#ContentChat https://t.co/ZnKNeElHYC

— Kathryn Lang – hopesmith and dream ignitor (@Kathrynclang) April 4, 2022

Survey your event community to gauge their ideal event setup.

A2: I think the best question is directly asking your audience how they feel about in-person vs virtual. You’ll have to consider how certain things translate to virtual & the effect it’ll have. For in-person, there’s location, venue, & booth placement ~Julie #ContentChat

— Nimble (@Nimble) April 4, 2022

A2 Definitely drive by what the audience want, an event is nothing without them. Depending on the format – if digital – definitely digital assets galore, if in-person, you need to pack your in-person aha-speeches, hand-outs etc. to enthrall the audiences! #ContentChat

— Shruti Deshpande (@shruti12d) April 4, 2022

A2: Business strategy dictates event strategy, meaning the company and target audience have their own separate needs and the best format is mutually beneficial to both.

— ronniehiggins (@ronniehiggins) April 4, 2022

I completely agree, which is why it’s helpful to survey those attendees before and after your events to make sure you actually know what they want. #ContentChat

— Erika Heald | Content Marketing Consultant (@SFerika) April 4, 2022

Q3: For teams planning a virtual or hybrid event, what event tech features do you consider must-haves for an ideal attendee experience?

Pick an event tech platform that can help you achieve your event goals.

A3: I mentioned goals… goal determination is the absolute first step in planning an event of any kind. What do you want to accomplish, for whom? #ContentChat pic.twitter.com/0MYEHpVi1Q

— Mike Allton (@mike_allton) April 4, 2022

A3a: Once you know your goals, you can more easily determine format, platform, tech, and other needs. #ContentChat

— Mike Allton (@mike_allton) April 4, 2022

These are the must-have virtual and hybrid event tech features:

Attendee profiles with the attendee’s preferred links and contact information.

A3: Auto-captions for accessibility and easier networking with the ability to chat with others. Also, I think the ability to exchange digital business cards would be so cool! But maybe that’s just me 😅 ~Julie #ContentChat

— Nimble (@Nimble) April 4, 2022

Yes! I like digital business cards or rich profiles with the attendee’s preferred links + contact info. #ContentChat

— Erika Heald | Content Marketing Consultant (@SFerika) April 4, 2022

Networking spaces, ideally with conversation prompts or smart grouping based on attendee interests.

A3c: The second must-have is engagement and networking. You have to give your attendees space and opportunity to network with each other, like we are now. #ContentChat pic.twitter.com/mxDKEFJ8Q1

— Mike Allton (@mike_allton) April 4, 2022

A3d: This is where too many events fall flat. They don’t realize that it’s the Magical Moments during networking that make the events stand out for the attendees. #ContentChat

— Mike Allton (@mike_allton) April 4, 2022

Right?
You can learn just about anything you need to know on YouTube, if we’re being honest.
The magic of events is the PEOPLE.#ContentChat

— Social Media Pulse (@SMP_Community) April 4, 2022

A3. A place where you can Virtually meet people and have random conversations is always fun. #ContentChat

— Teodora Ema Pirciu (@EmaPirciu) April 4, 2022

Yes! And they have to be attendee-driven. Being randomly dumped into a Zoom breakout room does not create serendipity! #ContentChat

— Erika Heald | Content Marketing Consultant (@SFerika) April 4, 2022

We agree! This is one of the driving forces of our software – ensuring people can move freely to spaces and seek out conversations as they would in person. #ContentChat

— Social hour (@socialhour_com) April 4, 2022

Platforms should analyze people’s social connections when assigning them to breakout rooms. #ContentChat

— Tod Cordill (@todcordill) April 4, 2022

We like to set up a theme or a question for each room so there’s context to start with. #ContentChat

— Maureen Jann (she/her) (@NeoLuxeMo) April 4, 2022

Yes! GUIDED interaction!
(A good call at live conferences, too, honestly)#ContentChat

— Social Media Pulse (@SMP_Community) April 4, 2022

A3: We’re not planning any hybrid events right now, but one of the most important things we focused on when we were, was offering an attendees an easy way to a) feel part of the event, and b) interact with attendees in the “hallways”. #ContentChat

— Maureen Jann (she/her) (@NeoLuxeMo) April 4, 2022

We had “table talks” during meals – so attendees could sit with presenters and continue the conversation.#ContentChat

— Kathryn Lang – hopesmith and dream ignitor (@Kathrynclang) April 4, 2022

That’s literally how I met my future boss in 2016! At a table talk. #ContentChat

— Mike Allton (@mike_allton) April 4, 2022

Lunchtime table topics with SMEs = so much more fun! #ContentChat

— Erika Heald | Content Marketing Consultant (@SFerika) April 4, 2022

And the after party with those people at the event #ContentChat 🥂 pic.twitter.com/6zQywk8AHq

— HAGGLETHIS.COM (@hagglethis) April 4, 2022

I haven’t yet seen a great virtual or hybrid event after-party, alas. You’d think that with @jackboxgames and @discord + delivery services being common-place, we’d be able to get a virtual party started…#ContentChat

— Erika Heald | Content Marketing Consultant (@SFerika) April 4, 2022

I think @RunTheWorld365 offers a great solution for that networking activity specifically! #ContentChat

— Mike Allton (@mike_allton) April 4, 2022

Engagement capabilities during sessions.

A3a: Again, it depends on the goals/objectives and the audience. That said, the trends we’re seeing at Hopin are two-fold:

— ronniehiggins (@ronniehiggins) April 4, 2022

A3b:

1. Broadcast-quality production: Affordable tools make it easy to avoid talking heads and static screen sharing.

2. Engagement is king: Content draws the audience but it’s the serendipity of a shared experience that they’ll never forget.

— ronniehiggins (@ronniehiggins) April 4, 2022

Attendee polls and surveys.

A3. Event tech features like;
👉Integrated social media
👉Easy to participate polls and surveys
👉Ability to join groups based on user preference
👉Games and quizzes that are fun
👉Digital merch – points/prizes/real-life tangible awards too are great! #ContentChat

— Shruti Deshpande (@shruti12d) April 4, 2022

Live-streamed and recorded sessions.

A3b: Generally, the first must-have is excellent delivery of content – whatever that looks like to suit your requirements. Live, pre-recorded, etc. #ContentChat

— Mike Allton (@mike_allton) April 4, 2022

A3.
Live streams (vs. replays) really create a better “being there” experience.
Virtual networking opportunities in between sessions further emphasize that you’re having an experience, not just watching videos.
Some events even mail out physical swag!#ContentChat

— Social Media Pulse (@SMP_Community) April 4, 2022

Closed captioning (ideally paired with sign-language interpreters).

A3: Closed caption is a must-have!#ContentChat https://t.co/ORnnPXJp7U

— Kathryn Lang – hopesmith and dream ignitor (@Kathrynclang) April 4, 2022

I am definitely seeing more events with closed caption functionality now. So important! #ContentChat

— Erika Heald | Content Marketing Consultant (@SFerika) April 4, 2022

I just learned how to do that, it’s so easy using services like Rev and Otter! #ContentChat

— Maureen Jann (she/her) (@NeoLuxeMo) April 4, 2022

Q4: Networking is a common challenge of virtual and hybrid events. What advice do you have for teams to design meaningful networking opportunities?

Schedule networking time as sessions.

A4: So if we agree it’s important, the first key is to actually schedule networking time as sessions. There’s no talking in the hallways when everyone’s at home. #ContentChat pic.twitter.com/wZqfQPeEFQ

— Mike Allton (@mike_allton) April 4, 2022

A4c: The key is to schedule and encourage conversation among attendees so that they have a chance to meet, talk, explore and build memories and opportunities. #ContentChat pic.twitter.com/B0qatXgZa6

— Mike Allton (@mike_allton) April 4, 2022

I must say that @SMExaminer events do an AMAZING job of this. #ContentChat

— Erika Heald | Content Marketing Consultant (@SFerika) April 4, 2022

Enable event chat streams, personal profiles, direct messaging, and 1:1 meeting options to encourage networking and engagement.

A4b: Then, during the agenda, create sessions for Table Talks and Breakout Sessions, have an event chat, personal profiles, direct messaging, and 1:1 meeting options. #ContentChat

— Mike Allton (@mike_allton) April 4, 2022

A4: Having the ability to form private chats/group chats when there’s a specific individual/group you’re connecting with ~Julie #ContentChat

— Nimble (@Nimble) April 4, 2022

A3: Spaces built for engagement and free-flowing conversations (especially for virtual attendees), recordings for those who could not attend live, closed captioning, and multiple login options to name a few! #ContentChat https://t.co/zsBVPkdyuV

— Social hour (@socialhour_com) April 4, 2022

A4: Make it easy for people to learn about one another (i.e. make their bio & social media info easy to find) so they can approach one another with a POV. Also, incentivize people to contribute value to the group before they try to “get” something. #ContentChat

— Ross Romano (@RossBRomano) April 4, 2022

Mike starts his events with 30 minutes of speed networking so every attendee meets six new people first thing.

A4a: I start my events with 30 minutes of Speed Networking so that attendees meet and talk to other attendees 1:1 for 5 minutes each. Now they have 6 new friends. #ContentChat

— Mike Allton (@mike_allton) April 4, 2022

When you are attending an event for the first time, in particular, this is SO LOVELY! #ContentChat

— Erika Heald | Content Marketing Consultant (@SFerika) April 4, 2022

Right! Now, throughout the rest of the day, when you see those same people in session chat or at a table – instant connection and conversation. #ContentChat

— Mike Allton (@mike_allton) April 4, 2022

Create event hashtags to connect attendees across social media channels. You can even gamify the experience (see Mike’s example below).

A4: Event hashtags are a must so people can follow along and catch up on their own time. #ContentChat https://t.co/YhFPlyWs6Y

— Melissa Chiou (@melissaC_says) April 4, 2022

Oh this is definitely a good idea! Hashtags also keep things more top-of-mind ~Julie #ContentChat

— Nimble (@Nimble) April 4, 2022

Yes and you can MEASURE hashtag performance and reach! And even gamify it. #ContentChat

Here’s an example from #SocialPulseSummit: pic.twitter.com/u0Yaew7Tu6

— Mike Allton (@mike_allton) April 4, 2022

At #SMMW22 the leaderboard had a ton of people at the top of the list who weren’t even there IRL! The simultaneous live stream meant virtual attendees could participate in real time, which made a huge difference.#ContentChat

— Social Media Pulse (@SMP_Community) April 4, 2022

Q5: What hurdles do marketing teams face when planning virtual or hybrid events, and how can they overcome them?

Common virtual and hybrid event planning hurdles include not having defined goals and audiences, which complicates every step of the process.

A5: The first hurdle stems from not having defined goals and audiences, and that’s where the event is too broad and unfocused. Like all content, niche down. #ContentChat

— Mike Allton (@mike_allton) April 4, 2022

A5a: Once you know your goals and target audience, define their pain points. And don’t just guess! Take the time to poll, survey, and interview so you have details & language. #ContentChat pic.twitter.com/QWLSwkp1pb

— Mike Allton (@mike_allton) April 4, 2022

A5b: Only then can you build an agenda of topics that will truly help your audience and THEN solicit speakers for those topics. #ContentChat pic.twitter.com/TFWdoSDi5Q

— Mike Allton (@mike_allton) April 4, 2022

A5c: Building an agenda for a great event is like writing great content: you need a purpose and an outline before you can fill in the details. Otherwise you just ramble. #ContentChat

— Mike Allton (@mike_allton) April 4, 2022

Teams often set unrealistic expectations. Start small until your team has a better understanding of virtual events.

A5. I think that creating unrealistic expectations should be avoided.
After all, everyone’s experience is limited.

Also, you need to have people ready to step in and support online participants who might otherwise feel excluded or isolated from the cool kids.#ContentChat

— Teodora Ema Pirciu (@EmaPirciu) April 4, 2022

Some audiences expect that virtual means free. Organizers should be prepared to explain their event value.

Q5: Biggest hurdle is expectation that virtual = free. Countering the question, “why should I pay for this?” Overcoming it hinges on what we’ve already discussed: ensuring (and then articulating) meaningful connection between participants. Lasting community. #ContentChat

— Ross Romano (@RossBRomano) April 4, 2022

Yes!! It can be a lot harder to quantify the value of the event when it isn’t tied to an amazing host city or resort. For many, conferences stand in for vacations from that perspective. #ContentChat

— Erika Heald | Content Marketing Consultant (@SFerika) April 4, 2022

It can be challenging to remove traditional event agenda elements, even when they are no longer a fit for a virtual audience.

A5: When you’ve previously put on in-person events, it can be difficult to pry some of the favorite recurring agenda items out of the schedule even when they aren’t the best fit for a virtual audience.#ContentChat https://t.co/2MW5oIs6gZ

— Erika Heald | Content Marketing Consultant (@SFerika) April 4, 2022

A5. Many people go to an in-person event for reasons beyond the content (and sometimes for anything but the content). Digital has ability to enhance social networking when right tools & community expectations are implemented. #ContentChat https://t.co/LGH1g2pAyU

— Ross Romano (@RossBRomano) April 4, 2022

Social media is vital for driving virtual event success, which can challenge some teams. Social hour shares a blog post with advice for how to best leverage social media for virtual and hybrid events.

A5: Marketing teams need to understand how to best use social media to drive event registrations. This includes tagging speakers, creating social media kits, using an event hashtag, and sharing visuals. Learn more in one of our blog posts! 😉 #ContentChat https://t.co/a8CPmmsbdg

— Social hour (@socialhour_com) April 4, 2022

Budgeting is often difficult, especially if you are new to virtual and hybrid events.

A5.
BUDGET!
Will you get enough attendees and enough sponsors to have the resources to be able to ensure the best possible experience?
EXPERIENCE!
Will people reserve for next year in advance? Will they tell their friends?#ContentChat

— Social Media Pulse (@SMP_Community) April 4, 2022

Best way to deal with both:
RELATIONSHIPS.
Relationships with sponsors and partners to support what you’re doing in a way that’s mutually beneficial.
Relationships with your attendees so you know what they want & know you’ll deliver it.#ContentChat

— Social Media Pulse (@SMP_Community) April 4, 2022

Omgosh, yes! Budget is so important. I have a massive Sheet I work through with #SoldOutSummits clients to sort that out. #ContentChat

— Mike Allton (@mike_allton) April 4, 2022

Successful events require the alignment of all internal teams.

Q5: Without hesitation I’d say it’s lack of an integrated strategy for events and experiences. The entire marketing org should be rallying behind their events team, working together to provide real value to potential customers, and position the brand as a leader in the community.

— ronniehiggins (@ronniehiggins) April 4, 2022

Tech support is essential for virtual events.

A5: Tech support is a big one. If you pick a platform that is not commonly used or is too confusing, then it will be challenging. It’s good to stick with platforms that run smoothly across different platforms, are user friendly, and somewhat commonly known or used. #ContentChat https://t.co/sWQEOsoGLj

— Melissa Chiou (@melissaC_says) April 4, 2022

And despite your best efforts, any in-person event component may run longer or shorter than anticipated. Plan for potential event gaps.

A5. The biggest one I have faced in hybrid is, in spite of dry runs – speeches will be shorter/longer, pre-recorded clips will goof up and there will be long gaps of darkness and silence!!! #ContentChat pic.twitter.com/McCXlxBEOh

— Shruti Deshpande (@shruti12d) April 4, 2022

Q6: What are your top tips for content marketers to drive the most success from their events in 2022?

Repurpose virtual and hybrid event sessions to provide ongoing value to your community.

A6: One tip we haven’t talked about, that’s particularly valuable to content marketers, is the importance of repurposing virtual and hybrid event sessions. #ContentChat pic.twitter.com/UUJE9iyJOc

— Mike Allton (@mike_allton) April 4, 2022

YES!

I love getting to repurpose and repackage virtual event content. From infographics and templates to blog posts, podcasts, and social video clips there is SO much derivative content potential. #ContentChat https://t.co/qalgagt9Xm

— Erika Heald | Content Marketing Consultant (@SFerika) April 4, 2022

A6a: Every session is a recorded video which means you can repurpose that content 24+ ways to drive ongoing traffic, leads and sales for your business. #ContentChat

This article lists a bunch: https://t.co/TjK6iarLWS

— Mike Allton (@mike_allton) April 4, 2022

A6b: At a minimum, have a plan for how you will handle your video recordings after the event, whether that’s an upsell for access or putting them someplace for free. #ContentChat

— Mike Allton (@mike_allton) April 4, 2022

A6c: With the #AgencySummit we put on at @Agorapulse last year with 50 speakers & sessions, all of those recordings are being released this month as a free resource to agencies. #ContentChat

— Mike Allton (@mike_allton) April 4, 2022

That is AWESOME! Agencies often don’t have big professional development budgets making this a huge resource.#ContentChat https://t.co/IW8mohTY7i

— Erika Heald | Content Marketing Consultant (@SFerika) April 4, 2022

Absolutely love it, I tend to repackage longish videos into 30 sec videos for social media, or 3 minutes byte size videos for website/YT/newsletter embeds etc. Break those amazing ppts into infographics/flyers/email content! #ContentChat pic.twitter.com/Qm5qF6mm0Z

— Shruti Deshpande (@shruti12d) April 4, 2022

Prioritize a fun and engaging experience.

A6: Have fun with it. Create interactive, content-focused bridges between the registrants and the event. There are so many ways to tease the magic that you’re providing. People aren’t going to tolerate boring run-of-the mill nonsense anymore. #ContentChat

— Maureen Jann (she/her) (@NeoLuxeMo) April 4, 2022

A5: Maintaining enthusiasm and energy for virtual events is hard BUT with the right hashtags, graphics, and chatting tools combined with a dedicated team who will drive the event, you’ll have a great turnout ~Julie #ContentChat

— Nimble (@Nimble) April 4, 2022

Check out this article to learn how the Financial Times doubled its annual event attendees by going virtual.

Here’s an article from Bizzabo about how the Financial Times doubled their annual event attendees due to going virtual. #ContentChathttps://t.co/9MYNwAUqWc

— Mike Allton (@mike_allton) April 4, 2022

And don’t miss Mike’s free webinar to learn more about whether a virtual event is worth your team’s time and resources.

If you’re wondering whether or not a virtual event is worth the investment of time and resources for you and your brand, I have a free webinar you should register for: https://t.co/K3aSd7i4zQ #ContentChat #SoldOutSummits

— Mike Allton (@mike_allton) April 4, 2022

Q7: AMA time with MikeAllton: What are your questions about designing valuable virtual event or hybrid event experiences?

What does a virtual event after-party look like?

Does a virtual after party look like a YouTube video of a party, a WhatsApp video (2 ways) or else? #ContentChat

— HAGGLETHIS.COM (@hagglethis) April 4, 2022

More like a group video chat, with some folks leading the conversation. #ContentChat

— Mike Allton (@mike_allton) April 4, 2022

How do you establish an independent value prop for the virtual version of an in-person or hybrid event?

Q7: @mike_allton How do you establish an independent value prop for the virtual version of an in-person/hybrid event (i.e. stands on its own, not just a repeat/reconfiguring of the “traditional” value prop)? #ContentChat

— Ross Romano (@RossBRomano) April 4, 2022

I’d first look at what makes the virtual version different. Does it cost less? Bring in more attendees? Create additional partnership or even revenue options? #ContentChat https://t.co/y6ccrR0BoU

— Mike Allton (@mike_allton) April 4, 2022

What is the ideal mix of in-person and virtual for a hybrid event?

A7: What do you think is the ideal percentage mix of in-person and virtual for a hybrid event? #ContentChat

— Melissa Chiou (@melissaC_says) April 4, 2022

Planners definitely need to be careful not to skew too heavily toward the in-person attendees in terms of activities and benefits. Virtual attendees need the same access to content, as well as networking and community. #ContentChat

— Mike Allton (@mike_allton) April 4, 2022

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