April 12, 2021 Content Chat Recap: How To Build A Craveable Brand Through Content Marketing

 A #ContentChat header image that says today's topic is how to build a craveable brand through content marketing, with guest Jessika Phillips.

Most brands continue to explore new ways to reach and engage their communities, especially given the shift in customer needs during the pandemic. Audiences expect greater levels of empathy and authenticity than before, but the emergence of Dark Social channels makes it harder to track customer conversations and understand their needs. So how can brands break through to their customers? And how can businesses develop deeper community relationships that weather even the greatest industry turbulence?

In this #ContentChat, we’re joined by Jessika Phillips, founder of NOW Marketing Group, to discuss how companies can build a Craveable brand—one that keeps our communities wanting to come back for more—through content marketing. Read the full recap below, where we share the challenges that marketers face in reaching their communities in 2021, the importance of a brand manifesto to explain your brand’s greater purpose, and the ways that you can leverage a brand manifesto to create personalized and audience-focused content.

Q1: What challenges do marketers face in understanding and reaching their communities and ideal customers in 2021?

Marketers face a range of challenges in 2021. Most conversations and interactions now happen online, which means brands need a way to track, reach, and engage their virtual communities.

A1) Many brands have marketed Face to Face via networking events & simply out in their communities. With the lockdowns, this has proven challenging to get in front of their target audience if they haven’t had relationship marketing in place. #ContentChat

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

A1) Brands who haven’t built community via email, social, website utilities, CRM info to know who their customers are & what they need have been very reactive in 2020-2021 but brands that have focused always focused on #RelationshipMarketing have won the past year #ContentChat

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

This is so true! Marketers who hadn’t invested in building their mailing lists, and their social communities, had to scramble to adapt to a virtual mode of engaging their communities. #ContentChat https://t.co/Qu7hVGhARL

— Erika Heald | Founder @ErikaHeald (@SFerika) April 12, 2021

Buyer habits have shifted this past year, so brands need to reassess their target personas and these buyer needs.

A1: I do think there is a challenge, even for those who are invested in relationship marketing, to figure out how their customer’s communications patterns are changing. Who’s going someplace different for their interactions and where are those places? #ContentChat

— Derek Pillie 🎯 (@derekpillie) April 12, 2021

A1: 2021 is a whole new ballgame for marketers. We have customers who’ve spent the past year at home who are just now seeing their communities slowly reopen. But there isn’t any going back to the old business as usual. #ContentChat pic.twitter.com/2mNwevvSzl

— Erika Heald | Founder @ErikaHeald (@SFerika) April 12, 2021

Which ties to an increased focus on social listening.

A1) Another big issue in 2020-now has been active social listening & brand empathy. 2020 ripped off the bandaid of brands being able to be vanilla. Our customers expect us to be timely to current issues and speak up about what we believe. #ContentChat

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

I frequently hear from clients that they don’t know where to start with social listening, or that they ack the (human and tech) resources to do it at scale. #ContentChat https://t.co/TXYDg1GcFT

— Erika Heald | Founder @ErikaHeald (@SFerika) April 12, 2021

Yes! This is a big issue. There are many ways to start are to set up alerts via Google for free https://t.co/WbvsIFAdhq then use a tool like @Agorapulse to help or simply search for your industry and see what people are saying. AND set up interviews with your clients #contentchat

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

But Dark Social, or conversations happening in private or niche communities, is on the rise. This makes it difficult to fully understand our audiences.

A1) Plus the growth of Dark Social (ie conversations happening in private /niche communities have caused an increase in brands who don’t have relationship marketing in place to need to “pay to play” so to speak. . #ContentChat

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

I’ve seen this especially with the rise of private Slack communities, Discord channels, and Facebook groups. There are a lot of places that brand listening tools can’t monitor. #ContentChat

— Erika Heald | Founder @ErikaHeald (@SFerika) April 12, 2021

A1) PS- more on dark social here: https://t.co/eAguiM5pXk

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

And not to mention the struggles of efficiently collecting and making sense of your data.

A1: I’ll echo @520eastbrands & @jessikaphillips: For us, it’s a combo of not having those in-person events and having a small business budget with a lot of ground to cover. Another big challenge? DATA. Getting good data and cleaning existing data. #ContentChat

— Melanie Graham (@WriterGirlMel) April 12, 2021

Having relevant, clean data is a huge effort and so foundational to precision demand marketing. #ContentChat

— Erika Heald | Founder @ErikaHeald (@SFerika) April 12, 2021

This increase in online activity also means that customers expect more online resources and assistance, like chatbots and FAQs.

A1) cont’d ie chatbots, knowledge centers, online shopping etc.
Customers should be able to do business with us online and off. How can we remove friction during their buying journey should always be a question in our minds #ContentChat

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

A1) Brand websites & social channels that haven’t built in the right utilities to provide access, speed & ease of doing business have seen a drastic loss of business since 2020. #ContentChat pic.twitter.com/CPAyShRH6n

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

A1) funny enough I actually wrote a blog on the future of business in 2020 in 2016- based on a Walker study & it’s still pretty spot on 😬 #ContentChathttps://t.co/VrN7xMsKQO

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

A common thread is that communities feel more dispersed before and marketers need to stay focused in their efforts.

Hi gang…I think the biggest issue is a lack of focus with communities. They are trying to do too many things and become mediocre at best at community building. PS: Hi @jessikaphillips OHIO in the house #ContentChat

— JOΞ Pulizzi (@JoePulizzi) April 12, 2021

A1 Cannot wait to hear Jessika’s reply to this. I find a big challenge is so many platforms, so much diversification of audiences, so little time. We want to hit everyone’s eyeballs but we just can’t. Not on small business budgets. Not well. #ContentChat https://t.co/cSBFzzB85M

— Shane Shaps (@520eastbrands) April 12, 2021

A1 Put your content in the right places. Platforms are pretty fractured, and great content is only great if it’s where your audience is. #contentchat

— Dan Goldberg (@Jonas419) April 12, 2021

And Rebekah makes an excellent point: Most often, marketers get in their own way. Brand communities look for genuine interaction, solutions to their challenges, and a sense of belonging.

A1. In terms of community-building, I think marketers get in their own way. Fans don’t stay for the brand, they stay for interaction, conversation, development. When members are connecting over the value provided by the brand – it elevates customers to community. #ContentChat

— Rebekah Bibee (@BekahBibee) April 12, 2021

Q2: What is a brand manifesto? How should a company create one, and what’s its relationship with your content marketing strategy?

Companies need a distinct personality and voice to stand out from the competition.

A2) The only way to capture attention & stand out amongst a sea of Samsies online is to have a brand personality- our own style that attracts our ideal community to us. #ContentChat pic.twitter.com/flizBEnnE7

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

A brand manifesto creates an emotional connection with your community. This connection is felt long before and well after any individual transaction takes place.

A brand manifesto is creating an emotional connection to the brand. It allows your brand to be felt long before any transaction takes place and it’s why our ideal audience will stick with us – and refer us on! #ContentChat pic.twitter.com/iqRLfyMwIM

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

A2 I like to believe a manifesto is the written love letter to your brand community that reminds us that we want to build a sense of belonging vs focus on only buying. #ContentChat pic.twitter.com/K4qekxxaVs

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

A2] Love #branding manifesto comparison to love note to your brand’s community.

Define your community using the BIO Approach:
Buyers
Income-earners &
Others

To understand your total audience read:https://t.co/bARZoH68D3#contentchat #branding https://t.co/SrnWeQPHur pic.twitter.com/CIQEdEMQv0

— HeidiCohen – Top Global Marketer (@heidicohen) April 12, 2021

Companies should create a brand manifesto to get clear on why they’re in business and what they really do.

A2) A company should create a brand manifesto not so they can say they did it or to hang it on the wall. But brands should build the manifesto to get clear on why they’re in business & what it is that they really do. #ContentChat

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

A2) … Cont’d we Establish how our ideal client’s life would benefit from working with us
Explain how you make an impact in the world #ContentChat

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

We use a brand manifesto to:
Create a promise to your community, your business, and everyone who engages with your brand
State intentions of the company
Address whom we help and who would align with the business
Establish the tone of our brand and …#contentchat

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

A brand manifesto benefits everyone that an organization impacts, including its employees, investors, customers, and communities.

A2 I agree with everything here. I want to emphasize the brand manifesto isn’t just for customers and marketers: it’s for employees, prospective employees and investors too. Understanding the “why” of your organization is critical and this doc should manifest that. #ContentChat https://t.co/CYUsXhtX9J

— Derek Pillie 🎯 (@derekpillie) April 12, 2021

So true! It’s something I felt @CharlesSchwab did really well when I worked for them. #ContentChat

— Erika Heald | Founder @ErikaHeald (@SFerika) April 12, 2021

By documenting your brand manifesto, you can create more purposeful and personalized content than before.

A2) When we get clear who we are & what we’re really in the business of as a brand & who we are here to do business with – then we can create purposeful & personalized content. #ContentChat pic.twitter.com/BQD1T3mzC6

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

Search for brand manifestos to see how brands have used them. Do your favorite brands have a manifesto?

A2) Ps- I’d highly recommend searching example brand manifestos and seeing how the brands have used them – especially like Apple, Levis, Hubspot, etc #ContentChat

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

Check out these example brand manifestos:

Do you have some examples of some particularly effective brand manifestos you can share with us? #ContentChat

— Erika Heald | Founder @ErikaHeald (@SFerika) April 12, 2021

One video based upon video manifesto turned into a commercial https://t.co/8znEr8KL3n

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

Here are a few client examples https://t.co/pwF3hoWtBd

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

Yes! I love @Apple’s think different manifesto! https://t.co/Io9gl8XZer

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

I also love @WholeFoods manifesto and here are more https://t.co/TRs57SHGua

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

Q3: What foundational elements are required for a brand to reinforce its manifesto through its content marketing and social media channels?

Jessika recommends the POST method to create content that reinforces your manifesto.

A3) Having a manifesto allows brands to know who they’re creating content for & what they’re wanting to accomplish… why they want to start a conversation & how someone should feel as a result. #ContentChat pic.twitter.com/o9GHazGqJf

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

A3) Once the manifesto is created-it’s less about the written declaration & all about showing up consistently with clarity, conviction & conversation #ContentChat

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

A3) I like to recommend clients use the POST method to creating content once they’re clear on their manifesto & community.
P- personalize
O-pen-ended
S-tyle
T-imely #ContentChat pic.twitter.com/Qr3XRGQWKC

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

Personalize content as though you’re speaking to someone sitting across the room from you.

A3)(Personalize) Having a manifesto will let you know how to write your content in a way that is personalized to whom you’re writing to: like you’re speaking to them sitting across from you. #ContentChat pic.twitter.com/PCdS679LPE

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

As someone who writes for a number of clients, this is SO HELPFUL! #ContentChat https://t.co/sXm3L0GeQ5

— Erika Heald | Founder @ErikaHeald (@SFerika) April 12, 2021

Keep content open-ended in a way that engages your community and invites conversation. Have a team member read your content out loud to see if it sounds natural to your target reader.

A3) (Open-ended) when we’re writing for a conversation we will write open-ended because our goal is to engage our community vs. talk at them. #ContentChat pic.twitter.com/zjJ25NnIK1

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

A3) To test if our content is personalized & open-ended- I often have my team read our post out loud to see if it would sound natural if we said this to our persona sitting across from us. #ContentChat

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

Define and follow your brand style, which goes beyond the images you use and your team’s branding. All content should match the personality and tone established by the brand manifesto.

A3) (Style) Not just the images & branding style – Our content style should match the personality & tone established by our manifesto, it’s what makes us stand out amongst the noise online especially when 90% of buying decisions start online#ContentChat pic.twitter.com/AxxRRfP3Pr

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

A3) If we’ve truly nailed our style. Anyone who engages with our marketing should be able to tell exactly what it would be like to meet us in person. #ContentChat

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

A3) Also, if someone has met us in person – then followed us online. They should feel it’s the same person & they would be able to pick our content out of a lineup & say, “that’s something X would say” #ContentChat

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

A3 Stay true to brand voice no matter which human being on the team is speaking. Also when transitioning teams and going in a new direction please take the audience with you on the journey. Do not whiplash your community with a drastic change. #ContentChat pic.twitter.com/uyBRDFREX3

— 🟣 Jennifer Navarrete (@epodcaster) April 12, 2021

The point is to be consistent in your approach, and over time you can check to see if your brand is attracting the right people.

A3) A true test of this is seeing if we’re attracting the right people to us. Because having a great core brand means we attract our ideal audience to us like a magnet vs feeling like we must show up to bullhorn 📢 a message out.#ContentChat pic.twitter.com/IIxKeBpZXd

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

Remember to stay authentic in your efforts. Without the trust of your community, you will not build any meaningful connections.

A3. Authenticity. Even with a manifesto, the trust needs to already be a foundation for the brand. For every brand.

Without it, it may seem too buddy buddy, too friendly. #ContentChat

— Rebekah Bibee (@BekahBibee) April 12, 2021

Q4: How can brands identify “add-ins” to their existing services or other ways to elevate the customer experience?

Map out your customer journey and describe the experiences felt throughout the various stages. How can the customer experience be improved to reduce hurdles, increase ease of use, and create a more personalized journey?

A4) I love this question! Experience (verb- how you make people feel) is the #1 reason someone will choose one brand over another today. So we (brands) must think how we are making people feel during every interaction. #ContentChat pic.twitter.com/PuwvrrRUsw

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

A4) Ask ourselves, what could we add in to reduce friction but add speed, access, ease of use & personalization?#ContentChat pic.twitter.com/PDyZ8qA8J5

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

A4) The best way to think through this is to write out our FULL buyer’s journey from search – sale & beyond and look for friction/ opportunity.#ContentChat pic.twitter.com/LsTEcGzF7z

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

Many teams have a goldmine of customer data to drive personalization, but teams need to make sense of the data and integrate it into their day-to-day.

Companies often have a ton of data that can drive personalization that would be meaningful for customers, but they just haven’t tapped into how to deploy it in their martech stack. #ContentChat

— Erika Heald | Founder @ErikaHeald (@SFerika) April 12, 2021

Marketers should partner with other departments like sales and customer success to augment their insights. Marketers should also directly engage their communities to gauge their needs and directly ask how the brand can better support them.

A4) Another way is getting feedback from our team, clients & community on what they wished we had…having regular intentional conversations opens us up for growth. #ContentChat pic.twitter.com/uhTs8nB6Ts

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

Research your competition to see how they engage with their communities. How can you stand out from them?

A4) We should look at what else is out there as in competition to see how we stand out & where we can improve. #ContentChat
How we can Out- CARE the competition https://t.co/VyQOFyPxIT pic.twitter.com/HxjoAYIaRg

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

Personalization is an easy place to start, but there is practically endless potential for how to delight your communities. Jessika has used personalized cards, video emails, audio messages, and even bobbleheads to build relationships.

A4) We can also just look for ways to personalize moments throughout the journey to let our community, clients, team know we care – and anything that can be automated to add speed, ease of access, etc- do that, but nothing beats 1:1 moments of personal experiences #contentchat

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

A4) for example- I love sending personalized cars, video emails, audio messages, celebrating special moments, and sending personalized gifts like using @Sugarwishgirl or @SendOutCards – or making custom bobbleheads lol #contentchat pic.twitter.com/0uL4mMZcZh

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

Q5: How can companies turn their employees into brand evangelists?

Every employee should learn about your brand manifesto as part of their onboarding, as well as ways that they can effectively advocate for the brand.

A5: Starting with your new hire onboarding process, share your brand manifesto and let employees know you encourage them to become brand ambassadors, and what that means. #ContentChat https://t.co/qKog5NZY5m https://t.co/axpXNJ5eyv

— Erika Heald | Founder @ErikaHeald (@SFerika) April 12, 2021

https://t.co/qKog5NZY5m #contentchat

— Erika Heald | Founder @ErikaHeald (@SFerika) April 12, 2021

A5) Brands must include everyone on the team in the manifesto, persona & relationship marketing process so EVERYONE in the organization knows the “for what purpose” we’re all here #ContentChat pic.twitter.com/dx5ZfeeOVx

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

People want to work for brands that value them as individuals.

A5) I LIVE for this question because trading team evangelists is the difference that makes all the difference in building a #CraveableBrand I wrote a super long blog on this here but let’s break it down#ContentChathttps://t.co/2V9zdvPuPJ

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

A5) People want to work for and support brands that support them as a valued asset of the team- not a cog in the wheel where they feel they can be replaced #ContentChat pic.twitter.com/gSVnGApARn

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

Stay flexible with how your team works, and asks for ways that you can improve the work experience for your team members.

A5)Brands must be flexible with how their team works: ie- the where/when/how they can deliver their best work at the highest level. If you’re unsure of what they need to accomplish this, ask. #ContentChat

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

A5) When I say ask, I don’t mean just ask and wait to hear everything is great, really ASK- how can we be better and do better? When they share how to improve- take action on it! #ContentChat

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

Genuinely listen to your team’s feedback and find ways to implement their ideas.

A5) And listen to their ideas!! -Many times it’s the team members that understand what your clients and community want and how to deliver it wayyyyy more than their owners anyway.
#ContentChat

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

A5) For example- many of the @NOWMG team members have their own side-hustles & I support them, but from them, ask about them & genuinely want to see them succeed! That’s their baby and I can’t expect them to care about mine if I don’t care about theirs. #ContentChat

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

Assess all potential hires for their culture fit. This includes discussing your brand manifesto and finding team members that support this from day one.

A5) Evangelists for brands aren’t bought but earned overtime .. something we must always focus on is hiring the right people for culture fit & simply equipping them to do what they love #ContentChat

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

Allow your team to create freely and explore their topics of interest. This level of trust and freedom will help strengthen your relationship.

A5) LISTEN and encourage your team to try new ideas, get creative! Let them lead! Building leadership is not a threat, it’s being a team. #ContentChat

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

A5) encouraging team members to create freely on things they care about will let them know that you care about them & in turn, they will care about you. #ContentChat pic.twitter.com/aivHTuP8nr

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

And enable ongoing training and support systems that help your individual team members evolve through roles in your company. This includes finding new opportunities and creating roles to address team member needs.

A5) Provide ongoing training for them to continue to uplevel! If a team member outgrows your organization that’s an amazing thing, not a threat! They’ll be loyal if they know you really care for them as a person vs them as a task list. #ContentChat pic.twitter.com/taOqpnWfHm

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

Derek raises a great question: Should brands use gamification with brand ambassadors? Erika says that it depends on the team culture but can work great for select brands. What do you think? Let us know in the comments.

A5 Not an answer but a question – what experience do you all have with gamifying brand ambassadorship? In your experience does it hurt, help or does it just depend on your employees/brand? #ContentChat

— Derek Pillie 🎯 (@derekpillie) April 12, 2021

Totally depends on the company culture. At @Achievers it worked and fit the product tool. #contentchat

— Erika Heald | Founder @ErikaHeald (@SFerika) April 12, 2021

Q6: What other tips do you have for building a craveable brand?

Relationships are increasingly influencing buying decisions. Brands must build sustainable referral business models, which requires they look beyond vanity metrics and focus on meaningful relationships.

A6) We must remember that the sales funnel is dead and it’s now all about building sustainable, repeat and referral business through relationship building.#ContentChathttps://t.co/ZqCiTVpO3y

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

A6) We can stop counting likes and vanity metrics & simply focus on meaningful conversations & relationships Relationships are the currency of business. We must focus less on the tools & more on our technique in how we show up. Starting from the inside out. #ContentChat

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

Start from the inside and build a working culture that is true to your brand manifesto.

A6) If we make sure we have a great culture, great service & focus on our current clients, community, and team-first – treat them like the VIPs they are- we will begin to have sustainable momentum flywheel growth.#ContentChat pic.twitter.com/b8UyAdVNEI

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

A6)Ultimately whatever is happening on the inside will ultimately affect what’s happening on the outside (ie: your customers, potential customers, and overall community perception). #ContentChat pic.twitter.com/auqJOBbD5s

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

Personalization is key for marketers.

A6) Building a #CraveableBrand means that we focus on how we can personalize our brand to Delight, Deliver & Do-it again. #ContentChat pic.twitter.com/RqtNLuZf2c

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

Out CARE the competition with this approach:

A6) Truly, the best way to build a #CraveableBrand is to focus on how to out- CARE the competition.
Capture attention
Articulate our message
Relationship focused
Exceptional experiences #ContentChat pic.twitter.com/xxaHqQ98qB

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

Building a craveable brand is all about consistency and authenticity. Learn more about how to get started with these resources from Jessika:

A6) Seriously, building a #CraveableBrand means when you show up, your community wants more- they love how you’ve made them feel.
We do offer a free guide on how to get started with #relationshipmarketing at https://t.co/dfNItK2P0i #ContentChat

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

A6)But here are some other great tips on building a #CraveableBrand in 2021 from other heart-centered marketers who believe in #RelationshipMarketing – https://t.co/YnNE8QDIFi#ContentChat pic.twitter.com/ol4WFioDRg

— Jessika Phillips #RelationshipMarketing (@jessikaphillips) April 12, 2021

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top